Head of Growth Marketing
November 5
Description
• About Smile.io: Smile.io is the world’s largest provider of loyalty programs, powering programs for over 100,000 eCommerce merchants around the world. • Our globally distributed team is dedicated to creating rewarding experiences for merchants and their customers alike. • We offer a culture that fosters growth, and collaboration. • About the Role: The Head of Growth Marketing will lead our growth strategy, managing initiatives that drive user acquisition, retention, and revenue expansion across all digital channels. • This senior-level role is perfect for a dynamic & analytical marketer with expertise in data-driven decision-making, performance marketing, and growth experimentation. • You’ll collaborate closely with our content team & other teams across the company while overseeing the performance of campaigns to ensure our brand reaches the right audience with compelling, high-impact messages.
Requirements
• Proven track record in growth marketing, preferably within SaaS or eCommerce. • Expertise in driving installs, leads, or meeting bookings via digital channels (e.g., PPC, SEO, app store optimization, email marketing, social media) and familiarity with modern marketing tools • Strong analytical skills, with experience interpreting data to inform marketing decisions • Ability to lead digital marketing campaigns, focusing on optimizing growth metrics • Strong collaborator, able to work with teams across Product, Sales, and Content. • Self-motivated, adaptable, and results-driven, with a proactive approach to challenges.
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