Head of Growth Marketing

November 5, 2024

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Logo of Smile.io

Smile.io

Smile. io is a leading loyalty platform designed to help Shopify businesses grow revenue by increasing repeat purchase rates and providing exclusive benefits to members and VIP customers. With over 100,000 businesses in 148 countries, Smile. io enables companies to build customizable loyalty programs that are easily integrated into online stores. The platform allows businesses to reward customers through points, VIP perks, and referral incentives, helping to create engaging and rewarding customer experiences. Smile. io is known for its user-friendly, no-code-required customization and seamless integration with other tools for marketing and sales enhancement.

Loyalty • Points • Rewards • Software • Engagement

51 - 200 employees

Founded 2012

☁️ SaaS

🛍️ eCommerce

🤝 B2B

💰 $1M Seed Round on 2012-05

📋 Description

• About Smile.io: Smile.io is the world’s largest provider of loyalty programs, powering programs for over 100,000 eCommerce merchants around the world. • Our globally distributed team is dedicated to creating rewarding experiences for merchants and their customers alike. • We offer a culture that fosters growth, and collaboration. • About the Role: The Head of Growth Marketing will lead our growth strategy, managing initiatives that drive user acquisition, retention, and revenue expansion across all digital channels. • This senior-level role is perfect for a dynamic & analytical marketer with expertise in data-driven decision-making, performance marketing, and growth experimentation. • You’ll collaborate closely with our content team & other teams across the company while overseeing the performance of campaigns to ensure our brand reaches the right audience with compelling, high-impact messages.

🎯 Requirements

• Proven track record in growth marketing, preferably within SaaS or eCommerce. • Expertise in driving installs, leads, or meeting bookings via digital channels (e.g., PPC, SEO, app store optimization, email marketing, social media) and familiarity with modern marketing tools • Strong analytical skills, with experience interpreting data to inform marketing decisions • Ability to lead digital marketing campaigns, focusing on optimizing growth metrics • Strong collaborator, able to work with teams across Product, Sales, and Content. • Self-motivated, adaptable, and results-driven, with a proactive approach to challenges.

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