Director, Product Marketing
Yesterday
Description
• Develop and execute the overall product marketing strategy to drive awareness, demand, and adoption of our Gloo Platform portfolio of products • Conduct market research to identify customer needs, market trends, and competitive landscape, translating findings into actionable insights and strategies • Collaborate closely with cross-functional teams, including product management, engineering, sales, and customer success, to align marketing initiatives with business objectives • Develop and refine product positioning and messaging that effectively communicates the unique value proposition of our products, differentiating them in the market • Create compelling marketing collateral, including whitepapers, datasheets, case studies, presentations, and website content, to support sales and customer education efforts • Lead go-to-market planning and execution for product launches, ensuring alignment across all marketing channels and driving maximum impact • Develop and maintain strong relationships with industry influencers, analysts, and key partners to amplify our product messaging and strengthen market presence • Analyze market and competitive data to identify market opportunities, drive product roadmap decisions, and provide recommendations for continuous improvement • Collaborate with demand generation teams to develop and execute effective marketing campaigns that generate qualified leads and contribute to revenue growth • Monitor and report on key performance indicators (KPIs) to assess the effectiveness of marketing initiatives, making data-driven recommendations for optimization
Requirements
• B2B product marketing in the infrastructure space • Needs to have recent hands on keyboard work at a large organization and/or startup leadership experience
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