Director, Product Marketing

December 20, 2024

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Logo of solo.io

solo.io

Solo. io is a company specializing in cloud-native API management and service connectivity solutions. Their products, such as Gloo Gateway and Gloo Mesh, aim to automate security, observability, resiliency, and traffic control for APIs and workloads in any environment. Built on leading open-source technologies like Envoy, Kubernetes, and Istio, Solo. io provides solutions for zero-trust, federated, and omni-directional cloud connectivity. Their focus includes helping organizations transition to modern cloud infrastructures by offering scalable, operable, and high-performance tools for managing service and API connections.

service mesh β€’ kubernetes β€’ cloud native β€’ envoy proxy β€’ API Gateway

51 - 200 employees

Founded 2017

πŸ”Œ API

🏒 Enterprise

πŸ“‹ Description

β€’ Develop and execute the overall product marketing strategy to drive awareness, demand, and adoption of our Gloo Platform portfolio of products β€’ Conduct market research to identify customer needs, market trends, and competitive landscape, translating findings into actionable insights and strategies β€’ Collaborate closely with cross-functional teams, including product management, engineering, sales, and customer success, to align marketing initiatives with business objectives β€’ Develop and refine product positioning and messaging that effectively communicates the unique value proposition of our products, differentiating them in the market β€’ Create compelling marketing collateral, including whitepapers, datasheets, case studies, presentations, and website content, to support sales and customer education efforts β€’ Lead go-to-market planning and execution for product launches, ensuring alignment across all marketing channels and driving maximum impact β€’ Develop and maintain strong relationships with industry influencers, analysts, and key partners to amplify our product messaging and strengthen market presence β€’ Analyze market and competitive data to identify market opportunities, drive product roadmap decisions, and provide recommendations for continuous improvement β€’ Collaborate with demand generation teams to develop and execute effective marketing campaigns that generate qualified leads and contribute to revenue growth β€’ Monitor and report on key performance indicators (KPIs) to assess the effectiveness of marketing initiatives, making data-driven recommendations for optimization

🎯 Requirements

β€’ B2B product marketing in the infrastructure space β€’ Needs to have recent hands on keyboard work at a large organization and/or startup leadership experience

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