Digital Marketing Manager
Yesterday
Description
• Our belief: At SOLPLANET, we are driven by a simple idea: solar for everybody • We strive to create the best possible experience for distributors, installers and end users • That´s why our solar inverters, energy storage systems and EV chargers are easy-to-install, reliable and user friendly • Who We Are: Private equity-backed AISWEI is a leading provider of renewable energy solutions - providing the world with solar inverters, batteries, EV chargers, heat pumps, and energy management solutions • AISWEI has more than 15 years of expertise in R&D and manufacturing, with a strong technology heritage from both Germany and China • With 18 GW of annual production volumes (2023), AISWEI is one of the largest manufacturers of solar string inverters world-wide • AISWEI is operating under its own brand in China and its SOLPLANET brand internationally, and is trusted by leading global brands as an ODM service provider • Our team passionately believe that we are all fellow citizens of one planet, and we are truly honored about deploying our solutions to local societies worldwide – every day
Requirements
• Bachelor’s degree in Marketing, Communications, Business, or a related field. • 3–5 years of professional experience in digital marketing, with a strong focus on content marketing. • In-depth knowledge of common social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, TikTok) and their functionalities, including organic strategies, paid campaign options, and performance analytics. • Proven experience in managing paid social media campaigns, including budget allocation, optimization, and performance tracking. • Proficiency in the use of CRM systems such as HubSpot (or similar platforms) for lead management, campaign execution, and performance reporting. • Strong analytical skills with the ability to interpret data and transform insights into actionable strategies. • Excellent written and verbal communication skills, with the ability to create compelling content tailored to various channels. • Experience collaborating with cross-functional teams in a global or regional environment. • Fluency in English and at least one additional European language (mother tongue level). Knowledge of Chinese is very welcome. • Interest in the solar energy industry. Prior work experience in a PV-related industry is not a necessity but will be an advantage.
Benefits
• An International Team Environment: Join a talented group of marketers from diverse cultural backgrounds who collaborate closely with true team spirit. • Ownership and Impact: Take on responsibility from day one and enjoy the freedom to bring your ideas to the table, making a meaningful contribution and leaving your footprint. • Flexible Work Setup: Depending on your location, benefit from a hybrid or fully remote work environment that supports a healthy work-life balance. • Value-Driven Culture: Be part of a company that prioritizes values, fosters flat hierarchies, and ensures approachable and supportive leadership. • A Multi-Cultural Workplace: Work with colleagues from various cultures and perspectives, contributing to an enriching and inclusive work experience. • Professional Growth Opportunities: Grow your career in an international environment that leverages your abilities, skills, and expertise, while offering pathways for long-term development. • Be Part of a Growing Industry: Join an ambitious and rapidly expanding Solplanet team, where fast decision-making and energy drive strong opportunities for you to succeed in cultivating your career within the renewable energy industry.
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