Product Marketing Manager

December 21, 2024

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SOULCHI

United Nations Sustainable Development Goals • Leadership Development • Tech Startup • Social Impact • Conscious Leadership

Description

• Develop and execute marketing strategies for products. • Conduct market research to understand industry trends and customer needs. • Analyze data to develop insights guiding product positioning. • Collaborate with product and sales teams. • Craft compelling product messaging and value propositions. • Plan and execute marketing campaigns for product awareness and lead generation. • Manage digital marketing channels and measure performance of campaigns.

Requirements

• Bachelor’s Degree in Marketing, Business, or a related field. • 5+ years of experience in product marketing, preferably in a SaaS environment. • Ability to create marketing strategies aligned with business goals. • Exceptional written and verbal communication skills with a knack for storytelling. • Strong analytical skills with experience using data to inform decisions. • Ability to manage multiple projects and deadlines effectively. • Experience working closely with product, sales, and marketing teams. • Familiarity with marketing tools like HubSpot, Google Analytics, and CRM platforms.

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