Sourcewell
Contract Purchasing Solutions • Procurement • Education • Technology Services • Insurance and Benefits
Brand Manager
October 18
Sourcewell
Contract Purchasing Solutions • Procurement • Education • Technology Services • Insurance and Benefits
Description
• This position will plan and execute marketing and communications strategies to support our mission and programs. • This position will assume delegation authority from Marketing leadership to lead aspects of the strategy for specified areas, including the utilization of outsourced talent as necessary to achieve organizational goals. • Primary responsibilities of this position include creating and executing strategies for brand management and revenue generation, maintaining a favorable public image, organizational communication, and effective promotion of all.
Requirements
• Bachelor’s degree in marketing, public relations, or communications AND Minimum of five (5) years demonstrated industry experience OR A combination or related post-secondary and/or professional education/training and demonstrated relevant work experience equivalent to a total of nine (9) years • Experience with brand management • Experience developing and implementing a marketing plan, organizational communication strategy and/or public relations strategy • Experience in media buying and segment specific tactics • Website and social media experience • Experience in strategic planning • Proficient in the use of Adobe Creative Suite • In addition to the above, the Senior Brand Manager required qualifications include: Bachelor’s degree in marketing, public relations, or communications AND a minimum of seven (7) years demonstrated industry experience OR A combination or related post-secondary and/or professional education/training and demonstrated relevant work experience equivalent to a total of eleven (11) years • Two or more (2+) years of demonstrated experience with brand management • Two or more (2+) years of experience developing and implementing a marketing plan, organizational communication strategy and/or public relations strategy • Two or more (2+) years of Experience in strategic planning
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