Senior Brand Manager

November 2

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Sourcewell

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Contract Purchasing Solutions • Procurement • Education • Technology Services • Insurance and Benefits

201 - 500

Description

• Plan and execute marketing and communications strategies to support mission and programs. • Lead all aspects of the strategy for specified areas including the effective utilization of outsourced talent. • Create and execute strategies for brand management and revenue generation. • Maintain a favorable public image and effective promotion of Sourcewell services. • Conduct thorough market research to identify customer needs, preferences, and trends.

Requirements

• Bachelor’s degree in marketing, public relations, or communications AND a minimum of seven (7) years demonstrated industry experience OR A combination or related post-secondary and/or professional education/training and demonstrated relevant work experience equivalent to a total of eleven (11) years. • Two or more (2+) years of demonstrated experience with brand management • Two or more (2+) years of experience developing and implementing a marketing plan, organizational communication strategy and/or public relations strategy • Experience in media buying and segment specific tactics • Website and social media experience • Two or more (2+) years of Experience in strategic planning • Proficient in the use of Adobe Creative Suite