Senior Brand Manager

September 16

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Sourcewell

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Contract Purchasing Solutions • Procurement • Education • Technology Services • Insurance and Benefits

201 - 500

Description

• Assists in developing and ensuring brand and identity standards, including image and messaging throughout all Sourcewell-produced materials and attended events. • Effectively develops and implements brand strategies to drive revenue and client engagement and loyalty, including media advertising and promotional activities such as print, online, electronic media, and direct mail. • Conducts thorough market research to identify customer needs, preferences, and trends to inform brand strategy. • Analyzes and reports on brand and campaign performance, including developing and managing key performance indicators (KPIs)to track and measure engagement and ROI. • Leads strategy and implementation of marketing strategy within assigned vertical/audience.

Requirements

• Bachelor’s degree in marketing, public relations, or communications AND a minimum of seven (7) years demonstrated industry experience OR A combination or related post-secondary and/or professional education/training and demonstrated relevant work experience equivalent to a total of eleven (11) years. • Two or more (2+) years of demonstrated experience with brand management • Two or more (2+) years of experience developing and implementing a marketing plan, organizational communication strategy and/or public relations strategy • Experience in media buying and segment specific tactics • Website and social media experience • Two or more (2+) years of Experience in strategic planning • Proficient in the use of Adobe Creative Suite