Senior Product Marketing Manager

October 29

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Sphera

WebsiteLinkedInAll Job Openings

Integrated Risk Management • Environment • Health • Safety & Sustainability (EHS&S) • Operational Risk Management (ORM)

1001 - 5000 employees

Founded 1989

☁️ SaaS

🏢 Enterprise

📋 Compliance

Description

• Develop and execute demand marketing strategies to drive leads for sales teams. • Develop the value proposition, product positioning, business use cases and message maps that resonate with target personas. • Identify and update the market fundamentals, including total addressable market, potential adjacent or look-alike markets, buyer personas and the buyer journey from awareness to purchase to customer and beyond. • Develop and manage product launch plans and new feature sales tools. • Develop and communicate written briefs for use by agencies and direct their work activities to generate concepts for effectively executing marketing programs and objectives. • Document and communicate the competitive landscape—be an expert on our competition and how they are positioned—and how to win against them. • Collaborate on go-to-market plans with key stakeholders to support retention and expansion of existing customer accounts, revenue growth for product lines, and new customer acquisition. • Train and enable sales teams on messaging, use of tools and assets to advance opportunity pipeline, accelerate and close deals, and work to improve and optimize proposals and RFI responses. • Deliver sales materials, including sales presentations, battlecards, proposal templates, etc. for differentiation. • Regularly assess the effectiveness of marketing programs and sales tools in collaboration with Marketing Operations and report back to the business on results, opportunities, and required changes. • Act as an external thought leader for the products you support; coordinate and field key subject matter experts and customers for speaking engagements, press, analysts and written works. • Create marketing collateral, including client stories, case studies, brochures, video scripts, FAQs, etc. • Establish, maintain and leverage internal partnerships with Engineering, Product Management, Sales & Service Teams to drive internal and external readiness for adoption and in-market success for new and existing products.

Requirements

• 5+ years experience in B2B technical software marketing, product marketing is preferred. • Bachelor’s degree required, Pragmatic Marketing certification desired. • Proven track record of creating value through strategic product marketing in B2B high-tech or SaaS industry. • Command of best practices across messaging, product strategy and positioning and creating product marketing assets. • Proven experience managing product launches and go-to-market initiatives across multiple teams and stakeholders. • Proven experience with demand generation in digital channels. • Previous experience building and maintaining trusted relationships with senior business leaders. • Experience in product stewardship is preferred.