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PR & Communications Lead
August 8
Description
• Develop and execute PR strategies including creating and implementing comprehensive PR strategies to increase brand visibility and reputation • Craft engaging press releases, news articles, and other communication materials as well as identifying and leveraging opportunities for media coverage • Responsible for Media Relations through building and maintaining strong relationships with local and international media outlets, journalists, and influencers • Pitch story ideas and coordinate interviews to secure media coverage, both general and specialised • Monitor media and social media coverage and prepare reports on media mentions • Generate high-quality written and visual content for various platforms, including social media, blogs, and newsletters whilst ensuring all content is in line with brand messaging and values • Relevant Event Management expertise to plan and execute PR events, product launches, and press conferences as well as coordinate logistics and media attendance • Develop crisis communication plans & protocols, and manage & respond to PR crises promptly and effectively • CSR Initiatives including developing and oversee CSR strategies and initiatives that align with the company’s values and goals • Collaborate with local organisations and communities to implement CSR programs as well as measure and report on the impact of CSR activities
Requirements
• Bachelor’s degree in Communications, Journalism, Public Relations or any relevant field • Strong knowledge of communication practices and techniques • Outstanding English written and verbal communication skills • Previous experience of managing public relations, internal communications, event management, crisis management and creating targeted content • High level of attention to detail • Demonstrated success creating and implementing public relations and communication strategies • Experience within the Betting, iGaming or Media industry is preferred
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