Senior Casino Business Insights Analyst
September 17
Description
• Leading the analysis of marketing campaigns, customer behaviour, and market trends to provide actionable insights and recommendations; • Utilising advanced analytical techniques and tools to measure and evaluate the effectiveness of marketing initiatives; • Conducting in-depth market research and competitive analysis to identify industry trends, emerging opportunities, and potential threats, and provide strategic recommendations to stay ahead of the competition; • Developing and maintaining marketing dashboards, reports, and visualisations to track KPIs and communicate insights and recommendations; • Assisting in the forecasting and budgeting processes by providing data-driven insights and recommendations to optimize marketing spend and maximise ROI; • Collaborating with external partners, agencies, and vendors to leverage their expertise and resources in executing marketing campaigns and initiatives.
Requirements
• Possess previous experience as a Marketing Analyst or similar role with a focus on data analysis and strategic marketing; • Have analytical skills with expertise in statistical analysis, data modelling, and segmentation techniques; • Possess a proficiency in data analysis tools such as Excel, SQL, and statistical software (e.g., R, Python); • Have previous experience with web analytics tools (e.g., Google Analytics) and marketing automation platforms; • Possess the ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced, dynamic environment; • Have excellent communication and presentation skills, with the ability to effectively convey complex data insights to stakeholders at all levels.
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