Lifecycle Marketing Lead - D2C

April 7

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Spring Health

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Spring Health is a comprehensive mental health solution designed for employers and health plans. It utilizes Precision Mental Healthcare to deliver personalized mental health support by matching individuals with the right care, whether it's digital support, meditation exercises, coaching, therapy, or medication. By partnering with leading organizations, Spring Health aims to improve mental health accessibility and outcomes, reduce employee turnover, and enhance productivity. Trusted by over 4,500 organizations, the company provides an evidence-based approach that has been proven to deliver positive clinical and financial results.

Healthcare • Artificial Intelligence • Mental Illness • Treatment Selection • Benefits

501 - 1000 employees

⚕️ Healthcare Insurance

🧘 Wellness

☁️ SaaS

📋 Description

• Spring Health is looking for a growth-minded Lifecycle Marketing Lead, D2C to own and optimize the end-to-end journey for our direct-to-consumer (D2C) Spring members. • This is a key individual contributor role focused on engaging members from the moment they sign up—through activation, ongoing care, and sustained mental health improvement. • You will develop and execute lifecycle marketing strategies that drive engagement, appointment bookings, and ultimately long-term health outcomes. • Reporting to the Director of Lifecycle Marketing, you’ll partner cross-functionally with D2C Product, Engineering, Data, and Design teams to build high-impact, scalable programs that deepen member engagement and deliver measurable value.

🎯 Requirements

• 8–12+ years in lifecycle, CRM, or growth marketing, ideally in a D2C, healthtech, or mission-driven organization. • Proven experience building and scaling multi-channel, automated marketing journeys for a D2C audience. • Deep familiarity with marketing automation platforms—Iterable strongly preferred. • Strong analytical chops; you’re comfortable digging into data and surfacing actionable insights. • Solid understanding of behavioral and personalized marketing tactics. • Strong communication and collaboration skills, with experience working cross-functionally. • Creative and resourceful, with a strong bias for action and testing. • A genuine passion for mental health and a respect for the people behind the metrics.

🏖️ Benefits

• Health, Dental, Vision benefits start on your first day at Spring. • Employer sponsored 401(k) match of up to 2% for retirement planning. • A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents. • We offer competitive paid time off policies including vacation, sick leave and company holidays. • At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents. • Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals. • Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses. • Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription. • Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care. • Up to $1,000 Professional Development Reimbursement a year. • $200 per year donation matching to support your favorite causes.