Lifecycle Marketing Lead - Payer

April 7

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Spring Health

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Spring Health is a comprehensive mental health solution designed for employers and health plans. It utilizes Precision Mental Healthcare to deliver personalized mental health support by matching individuals with the right care, whether it's digital support, meditation exercises, coaching, therapy, or medication. By partnering with leading organizations, Spring Health aims to improve mental health accessibility and outcomes, reduce employee turnover, and enhance productivity. Trusted by over 4,500 organizations, the company provides an evidence-based approach that has been proven to deliver positive clinical and financial results.

Healthcare • Artificial Intelligence • Mental Illness • Treatment Selection • Benefits

501 - 1000 employees

⚕️ Healthcare Insurance

🧘 Wellness

☁️ SaaS

📋 Description

• Own and Optimize the Lifecycle for Payer Members • Design and execute multi-channel marketing journeys (email, SMS, push, in-app, and direct mail) that activate payer members, reduce time-to-care, and increase care utilization. • Build onboarding, re-engagement, and long-term nurture programs tailored to the needs and behavior of health plan members. • Identify friction points or drop-offs unique to the payer member experience and develop targeted interventions. • Develop messaging and content that reflects the nuanced relationship between health plan, member, and provider. • Lead Experimentation and Iteration • Own an ongoing test-and-learn roadmap across channels and member segments to optimize lifecycle touchpoints. • Leverage data and behavioral signals to deliver personalized and relevant messages at scale. • Collaborate with Product and Data to design testable hypotheses and attribute lifecycle improvements to health outcomes. • Bring a performance mindset while respecting clinical nuance and trust-building in the member experience. • Collaborate Cross-Functionally to Drive Outcomes • Act as the lifecycle marketing lead in cross-functional initiatives that support payer member experience, collaborating with Product, Engineering, Data Science, Clinical, and Payer Success teams. • Partner with Clinical Content and Creative to ensure all messaging supports both performance and member empathy. • Work with Marketing Ops and Martech to build scalable, automated workflows with proper tracking and QA. • Align closely with Payer Success and Payer Strategy teams to understand customer-specific nuances and contract-level priorities. • Drive Measurement and Insight Sharing • Define and track KPIs across the full funnel—from activation rate, time to first appointment, rebooking rate, care utilization, etc. • Translate performance data into actionable insights and narrative reporting for internal stakeholders. • Establish high QA standards and repeatable processes to ensure campaign excellence and compliance.

🎯 Requirements

• 8–12+ years in lifecycle or CRM marketing, ideally in healthtech, health insurance, or other regulated industries. • Experience designing full-funnel lifecycle journeys (awareness to activation to retention) in a complex stakeholder environment. • Strong technical and strategic proficiency in marketing automation platforms (Iterable strongly preferred). • Deep channel knowledge across email, SMS, push, and in-app messaging. • Exceptional cross-functional collaboration skills, especially with Product, Engineering, Payer Success, and Data / BI teams. • Strong analytical mindset—you love digging into data, interpreting signals, and optimizing performance. • Thoughtful communicator who balances clinical nuance, member empathy, and marketing effectiveness. • Passion for mental health and a deep respect for the human beings behind the metrics.

🏖️ Benefits

• Health, Dental, Vision benefits start on your first day at Spring. • Employer sponsored 401(k) match of up to 2% for retirement planning • A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents. • We offer competitive paid time off policies including vacation, sick leave and company holidays. • At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents. • Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals. • Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses. • Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription • Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care • Up to $1,000 Professional Development Reimbursement a year. • $200 per year donation matching to support your favorite causes.