Senior Engagement Marketing Manager

August 1

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Spring Health

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Precise. Personal. Proven. The most comprehensive mental health care for teams and families everywhere.

Healthcare • Artificial Intelligence • Mental Illness • Treatment Selection • Benefits

501 - 1000

Description

• Develop and build lifecycle marketing campaigns that drive awareness, enrollment, and engagement for new customer partners • Write captivating subject lines, compelling email copy, and persuasive calls-to-action that resonate with our audience. • Drive a thoughtful, measurable marketing experimentation roadmap; be bold, creative and unafraid to test new strategies that drive accelerated positive outcomes for our members and Spring Health. • Design and implement A/B tests to optimize email performance, including layout, format, content, and timing. • Utilize segmentation strategies to personalize email communications based on member demographics, behaviors, and healthcare needs. • Monitor and analyze campaign performance metrics to optimize future campaigns. • Continuously test and optimize push and SMS messaging strategies alongside email campaigns. • Be a key contributor to R&D pods to align marketing initiatives with member needs, new product launches and organizational goals. • Measure and report on impact of marketing initiatives on a routine basis; sharing winning strategies with our cross-functional stakeholders and leadership. • Tackle big projects - build processes, playbooks and mechanisms - that benefit the rest of the marketing and customer success teams, raising our collective Marketing bar. • Be a writer. Craft your own comms and narrative with superior comms judgment and experience.

Requirements

• 8+ years of marketing experience; experience in SaaS and/or employer benefits is a plus • Experience directly working in or with Payer/Health Plans is a plus • Excellent writing, communication, and presentation skills • A strong data and analytics background; experience with marketing analytics tools (e.g. Looker, Google Analytics, Salesforce) a plus • Expert at building end-to-end campaigns/assets in standard MarTech (e.g. Iterable) • Strategic and innovative mindset • Exceptional project management skills, particularly in driving campaign and content production • A passion for mental health with a key focus on always putting our members first • Flexibility and adaptability when faced with ambiguity or change • Exploratory mindset with passion for testing and learning to better enable marketing performance growth • An ability to apply strong business judgment in high-stakes situations • An obsession with detail • A strong collaborator, ready to make an immediate impact • Humble, hungry, and honest

Benefits

• Health, Dental, Vision benefits start on your first day at Spring Health. • A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents • 10 allocated sick days per year • Flexible paid time off in addition to 12 paid holidays throughout the year • Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management. • Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge. • 4-4.5 months of fully paid parental leave • Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care. • Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses • Competitive salary and incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company! • Employer sponsored 401(k) match of up to 2% after 90 days of employment • Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices • Up to $1,000 Professional Development Reimbursement per calendar year. • $200 per year donation matching to support your favorite causes