Senior Engagement Marketing Manager

6 days ago

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Spring Health

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Healthcare • Artificial Intelligence • Mental Illness • Treatment Selection • Benefits

501 - 1000

Description

• Develop and build lifecycle marketing campaigns that drive awareness, enrollment, and engagement for new customer partners. • Write captivating subject lines, compelling email copy, and persuasive calls-to-action that resonate with our audience. • Drive a thoughtful, measurable marketing experimentation roadmap; be bold, creative and unafraid to test new strategies that drive accelerated positive outcomes. • Design and implement A/B tests to optimize email performance, including layout, format, content, and timing. • Utilize segmentation strategies to personalize email communications based on member demographics, behaviors, and healthcare needs. • Monitor and analyze campaign performance metrics (open rates, click-through rates, conversions) to optimize future campaigns. • Continuously test and optimize push and SMS messaging strategies alongside email campaigns. • Be a key contributor to R&D pods to align marketing initiatives with member needs, new product launches and organizational goals. • Measure and report on impact of marketing initiatives on a routine basis; sharing winning strategies with our cross-functional stakeholders and leadership. • Tackle big projects - build processes, playbooks and mechanisms - that benefit the rest of the marketing and customer success teams, raising our collective Marketing bar. • Be a writer. Craft your own comms and narrative with superior comms judgment and experience.

Requirements

• 8+ years of marketing experience; experience in SaaS and/or employer benefits is a plus • Experience directly working in or with Payer/Health Plans is a plus • Excellent writing, communication, and presentation skills • A strong data and analytics background; experience with marketing analytics tools (e.g. Looker, Google Analytics, Salesforce) a plus • Expert at building end-to-end campaigns/assets in standard MarTech (e.g. Iterable) • Strategic and innovative mindset • Exceptional project management skills, particularly in driving campaign and content production • A passion for mental health with a key focus on always putting our members first • Flexibility and adaptability when faced with ambiguity or change • Exploratory mindset with passion for testing and learning to better enable marketing performance growth • An ability to apply strong business judgment in high-stakes situations • An obsession with detail • A strong collaborator, ready to make an immediate impact • Humble, hungry, and honest

Benefits

• Health, Dental, Vision benefits start on your first day at Spring Health. • Employer sponsored 401(k) match of up to 2% • A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents. • Generous paid time off, 10 sick days, 12 paid holidays throughout the year, and a 1 month sabbatical leave granted at your 4 year anniversary. • We offer parental leave up to 18 weeks, depending on your eligibility including tenure and medical situation. • Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses. • Access to Wellhub, an on-demand virtual benefit that provides wellbeing coaching, and budget management. • Up to $1,000 Professional Development Reimbursement a year. • $200 per year donation matching to support your favorite causes.