Strategic Planning • Sales Effectiveness • Process Improvement • Team and Meeting Facilitation • Employee and Stakeholder Engagement
November 1, 2023
Strategic Planning • Sales Effectiveness • Process Improvement • Team and Meeting Facilitation • Employee and Stakeholder Engagement
• Crafted for marketing professionals looking to boost their digital marketing skills by specializing in search marketing • Participants will improve their Digital Marketing skills in Search Marketing with the help of a curated curriculum and 1-1 guidance from an expert mentor • The course is 100% online and part time • Over 10 weeks, students will progress through the curriculum intended to build their skills • Students will build a stellar industry vocabulary, learn best-in-class tools and strategies, and tackle projects based on real-world search marketing work • Mentoring entails grading student deliverables on a weekly basis, offering detailed feedback, teaching/modeling challenging concepts, and providing career guidance about the industry • Mentors are expected to have biweekly, 30-minute, 1:1 Zoom check-ins to help students set and achieve their learning goals, provide feedback, and help them move towards getting a job • Mentoring at Springboard is a rewarding opportunity to grow professionally and make a lasting impact
• 3+ years of experience in digital marketing, with a focus on SEO and/or Search Engine Marketing • Passionate about explaining principles of marketing strategy as about digital and search marketing itself • Expert or strongly proficient in topics covered in the curriculum • Highly skilled in using tools like Google Analytics 4, an SEO tool like Ahrefs or SEMRush, Google Search Console, Screaming Frog, Jira/Asana, and a CMS like Wordpress • Experience critiquing work and giving meaningful feedback on digital marketing-related tasks • Empathetic, patient, have excellent communication skills, and can hold others accountable • Available for up to 30-minute review of student submissions prior to weekly call • Able to spend additional 30 minutes per call to provide feedback during the call • Must be able to work biweekly, 30-minute, 1:1 Zoom check-ins with students • Desire to help students succeed and assist in their transition towards a job in search marketing
• Professional Search Marketing mentors are paid an honorarium between $14.03 - $25.50 per 30 minute call with students • Membership in a rich community of expert mentors from companies like Apple, Microsoft, and Google • Change the lives of students in our program • Help revolutionize online education and inspire the next generation of marketing professionals! • Work at your convenience: set your own working hours and workload
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