Mentor - Professional Search Marketing Course

October 20, 2024

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Springboard Health

Springboard Health is a company specializing in staffing and education solutions for healthcare professionals in the cardiovascular and diagnostic imaging fields. They offer placement services for highly-skilled nurses and techs in cardiac cath labs, electrophysiology, interventional radiology, and diagnostic imaging across the United States. Springboard Health provides extensive education programs, including certification preparation and professional development courses, developed in partnership with top healthcare institutions. The company helps healthcare professionals advance their careers through job matching, compensation guidance, and educational resources, fostering career growth and development.

Cath Lab • Radiation Oncology • Training • Radiology • Travel Staffing

📋 Description

• This 10 week course is crafted for marketing professionals looking to boost their digital marketing skills by specializing in search marketing. • The program is designed to give students a competitive advantage in the world of search marketing. • We’re launching our Professional Search Marketing Course in which participants will improve their Digital Marketing skills in Search Marketing with the help of a curated curriculum and 1-1 guidance from an expert mentor. • Our mentor community - the biggest strength of our programs - comprises some of the best experts in the field. • The course is 100% online and part time, and was built in consultation with industry experts that have worked as Digital Marketers for Facebook, Google, and Warner Bros. • Over 10 weeks, students will progress through the curriculum intended to build their skills. • Students will build a stellar industry vocabulary, learn best-in-class tools and strategies, and tackle projects based on real-world search marketing work. • If you are as passionate about mentoring as you are about professional search marketing, and can give a few hours per week in return for an honorarium, we would love to hear from you.

🎯 Requirements

• 3+ years of experience in digital marketing, with a focus on SEO and/or Search Engine Marketing • Are as passionate about explaining principles of marketing strategy as about digital and search marketing itself • Expert or strongly proficient in the topics covered in our curriculum such as: • Data Analytics • Keyword research • Competitor analysis • On page optimization • Tracking and reporting • Digital Strategy • SEM and SEO Marketing Strategies • Email and Affiliate Marketing • Must be highly skilled in using the following tools: • Google Analytics 4 • An SEO tool like Ahrefs or SEMRush • Google Search Console • Screaming Frog • Jira/Asana • A CMS like Wordpress • Have experience critiquing work, in particular giving meaningful feedback on digital marketing related work, and are able to think on your feet quickly • Are empathetic, patient, have excellent communication skills, and can hold other accountable • Are available for biweekly, 30-minute, 1:1 Zoom check-ins to help students set and achieve their learning goals, provide feedback, and help them move towards getting a job • Able to spend up to an additional 30-minutes per call to review student submissions before the weekly call and prepare feedback to share with each student during the call

🏖️ Benefits

• Professional Search Marketing mentors are paid an honorarium between $14.03 - $25.50 per 30 minute call with students • Membership in a rich community of expert mentors from companies like Apple, Microsoft, and Google • Change the lives of students in our program • Help revolutionize online education and inspire the next generation of marketing professionals! • Work at your convenience: set your own working hours and workload

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