Mentor - Professional Search Marketing Course
October 20
Description
• This 10 week course is crafted for marketing professionals looking to boost their digital marketing skills by specializing in search marketing. • The program is designed to give students a competitive advantage in the world of search marketing. • We’re launching our Professional Search Marketing Course in which participants will improve their Digital Marketing skills in Search Marketing with the help of a curated curriculum and 1-1 guidance from an expert mentor. • Our mentor community - the biggest strength of our programs - comprises some of the best experts in the field. • The course is 100% online and part time, and was built in consultation with industry experts that have worked as Digital Marketers for Facebook, Google, and Warner Bros. • Over 10 weeks, students will progress through the curriculum intended to build their skills. • Students will build a stellar industry vocabulary, learn best-in-class tools and strategies, and tackle projects based on real-world search marketing work. • If you are as passionate about mentoring as you are about professional search marketing, and can give a few hours per week in return for an honorarium, we would love to hear from you.
Requirements
• 3+ years of experience in digital marketing, with a focus on SEO and/or Search Engine Marketing • Are as passionate about explaining principles of marketing strategy as about digital and search marketing itself • Expert or strongly proficient in the topics covered in our curriculum such as: • Data Analytics • Keyword research • Competitor analysis • On page optimization • Tracking and reporting • Digital Strategy • SEM and SEO Marketing Strategies • Email and Affiliate Marketing • Must be highly skilled in using the following tools: • Google Analytics 4 • An SEO tool like Ahrefs or SEMRush • Google Search Console • Screaming Frog • Jira/Asana • A CMS like Wordpress • Have experience critiquing work, in particular giving meaningful feedback on digital marketing related work, and are able to think on your feet quickly • Are empathetic, patient, have excellent communication skills, and can hold other accountable • Are available for biweekly, 30-minute, 1:1 Zoom check-ins to help students set and achieve their learning goals, provide feedback, and help them move towards getting a job • Able to spend up to an additional 30-minutes per call to review student submissions before the weekly call and prepare feedback to share with each student during the call
Benefits
• Professional Search Marketing mentors are paid an honorarium between $14.03 - $25.50 per 30 minute call with students • Membership in a rich community of expert mentors from companies like Apple, Microsoft, and Google • Change the lives of students in our program • Help revolutionize online education and inspire the next generation of marketing professionals! • Work at your convenience: set your own working hours and workload
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