Senior Digital Analyst

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Spring Financial

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Credit • Personal Finance • Financial Freedom

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Description

• Oversee all event tracking and data collection through Rudderstack, ensuring the accuracy of event streams and data flows into downstream systems. • Lead the implementation, maintenance, and troubleshooting of Google Analytics 4 and Google Tag Manager, ensuring all necessary data is captured for reporting and analysis. • Design, implement, and analyze A/B and multivariate tests, ensuring rigorous statistical analysis to improve website performance and user experience. • Utilize Snowflake to connect and manage large datasets, integrating data across various platforms to build a cohesive reporting infrastructure. • Develop and maintain dashboards and reports using PowerBI, Tableau, and other tools to provide actionable insights to stakeholders across the organization. • Work closely with product, marketing, and engineering teams to understand business needs and translate them into analytics strategies.

Requirements

• 5+ years of experience in web analytics, including a deep understanding of event-based tracking, reporting, and A/B testing. • Expertise in Rudderstack, Google Analytics 4, Google Tag Manager, with a proven track record of managing these platforms end-to-end. • Proficiency in Snowflake for data integration, management, and analysis. • Strong experience with PowerBI and Tableau for reporting and data visualization. • Hands-on experience in A/B testing methodologies, design, and analysis. • Strong analytical mindset with a deep understanding of statistical principles. • Excellent communication skills, with the ability to explain complex concepts to non-technical stakeholders. • Ability to work independently and manage multiple projects in a fast-paced environment. • Familiarity with SQL, Python, or R for advanced data manipulation and analysis. • Experience working in cross-functional teams and contributing to strategic decision-making. • Familiarity with other marketing and data analytics platforms is a plus.