Performance Marketing Strategist

6 days ago

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Spring Venture Group

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Marketing • Sales • Insurance • Technology • Analytics

1001 - 5000

Description

• Partner Campaign Management: Develop and execute comprehensive affiliate marketing campaigns across a variety of channels. • Continuously monitor and work with partners to adjust campaigns, bids, and budgets. • Participate in cross functional teams to problem solve when campaigns are not functioning correctly. • Data Analysis: Utilize Tableau & other marketing attribution platforms to track and measure campaign performance. • Analyze key metrics such as impressions, clicks, conversions, and cost per acquisition (CPA). • Prepare detailed performance reports with actionable insights for stakeholders. • Relationship Management: Build and maintain strong relationships with external marketing partners and agencies. • Budgeting & Forecasting: Assist in developing and managing marketing budgets across various channels. • Reporting: Prepare regular performance reports with clear and concise insights for stakeholders.

Requirements

• Bachelor's degree in marketing, business, or a related field preferred. • 3+ years of hands-on experience in performance marketing, preferably in the direct-to-consumer space. • Agency-side experience is a plus. • Medicare/Insurance or heavily regulated industry experience is a plus. • Proven track record of successfully managing and optimizing marketing campaigns with a focus on ROI. • Proficiency in analytics tools and marketing attribution platforms.

Benefits

• Competitive Compensation • Medical, Dental and vision benefits after a short waiting period • 401(k) matching program • Life Insurance, and Short-term and Long-term Disability Insurance • Optional enrollment includes HSA/FSA, AD&D, Spousal/Dependent Life Insurance, Travel Assist and Legal Plan • Generous paid time off (PTO) program starting off at 15 days your first year • 15 paid Holidays (includes holiday break between Christmas and New Years) • 10 days of Paid Parental Leave and 5 days of Paid Birth Recovery Leave • Annual Volunteer Time Off (VTO) and a donation matching program • Employee Assistance Program (EAP) - health and well-being on and off the job • Rewards and Recognition • Diverse, inclusive and welcoming culture • Training program and ongoing support throughout your Venture Spring Venture Group career