SEO Specialist

July 9

🇿🇦 South Africa – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

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• Develop optimization strategies that increase the company's website search engine results rankings • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI • Researching, optimizing, and implementing PPC campaigns to drive traffic and conversions • Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs, and reconciling differences • Work with editorial and marketing teams to drive SEO in content creation and content marketing • Research and implement search engine optimization recommendations • Create and execute link building strategy • Determine measurable goals that demonstrate improvement in marketing efforts • Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results

Requirements

• Experience with Google and Bing’s services, including Analytics and Webmaster Tools • Experience with Google’s Keyword Tool • A functional understanding of HTML and CSS • The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills • Proven success in link building and viral strategies • A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO • Experience in building inbound organic search traffic and improving SERPs • A background in creating reports showing web analytics data and site evaluations • An up-to-date, working knowledge of current, past, and projected trends in the SEO industry