Content Marketer

August 20, 2024

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11 - 50 employees

☁️ SaaS

💸 Finance

🏢 Enterprise

Description

• Create compelling content and thought leadership assets for all stages of the funnel, including data-driven reports, whitepapers, blogs, newsletters, and videos to help build our brand • Support field readiness through the development and delivery of sales assets, including sell sheets and pitch decks • Develop solution-specific marketing programs to different personas and across channels • Conduct keyword research and implement SEO best practices to improve organic visibility and drive targeted traffic to the website • Collaborate with product management and sales to bring competitive solutions to market • Help manage the company website and social media platforms • Manage relationships with related vendors/agencies (PR, Web, SEO) • Review and evaluate agency performance, ensuring alignment with business objectives, and identifying areas for improvement

Requirements

• 5+ years of content marketing experience across a variety of content types including long-form content (thought leadership pieces, case studies), short-form content (customer announcements), and messaging for our Revenue team • Excellent storytelling, writing, and editing skills with a proven ability to craft compelling content that resonates with our target audience • Enough familiarity with the VC finance ecosystem to speak the language of our customer • Experience independently developing and owning a content calendar across multiple channels and content types (newsletters, video channel, social, etc) • Familiarity with lead-nurturing practices to attract and build audiences with hyper-relevant content • Experience building trusted relationships with executives and stakeholders, fostering collaboration and alignment across various teams • Deep understanding of how to measure content's impact and connect it to business outcomes, using data-driven insights to optimize content strategies

Benefits

• Health and dental insurance: We cover you and your family's medical/dental/vision insurance 100% in the USA. • Flexible vacation: Take time off when you need it! • Paid parental leave: 12 weeks of paid leave for all new parents in the USA. • Complete transparency: Everyone has full access to business metrics and financial information about the company. • Regular offsites: Team bonding and innovation trips.