Product Marketing Specialist
April 19
Description
• Understand and support our GTM teams; train them on the problems we solve for our customers • Create compelling and persuasive product marketing collateral, including sales enablement materials, product pages, presentations, and customer stories • Support the development and execution of go-to-market plans for new product launches and expansion into new use cases • Lead customer research, synthesize insights, and develop deep expertise in target customer segments, verticals, personas, and use cases • Analyze market trends, competitive landscape, and customer feedback to identify opportunities for product optimization and new growth initiatives • Work with Marketing to ensure consistent messaging across channels and talk tracks for events and speaking opportunities • Collaborate with cross-functional teams including Product, Sales, Customer Experience, and Marketing to gather product information, conduct market research, and refine messaging and positioning. • Measure and analyze the effectiveness of product marketing initiatives, track key performance indicators, and provide actionable insights and recommendations for continuous improvement.
Requirements
• 1-3 years in a product marketing, sales enablement, or customer success role for a software or transportation company. • Experience managing cross-functional projects is essential • Bonus points if you’ve worked in the moving industry.
Benefits
• Large amount of ownership within the first 3 months of joining. • Be a part of a fast-growing marketing team with lots of opportunity to grow your career. • Many problems to solve. Our customers' daily operations include hundreds of problems that we could solve. • Being able to lead the market with the best content and resources for the industry.
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