Senior Content Marketing Specialist

September 7

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Superside

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Superside is the leading Creative-as-a-Service (CaaS) company that helps over 450 ambitious brands get great design and

design • brand • brand identity • visual identity • graphic design

501 - 1000

Description

• Create high-quality gated content such as eBooks, guides, and whitepapers as needed to be used as inbound lead magnet or field sales collateral • Collaborate with subject matter experts to develop content that showcases Superside’s thought leadership and expertise • Manage the production and distribution of content to drive lead generation and nurture existing leads. • Collaborate with the event & field team to ensure all our events have compelling content that aligns with our strategic narrative and content pillars • Develop promotional materials and post-event summaries and reports for social media and other channels, capturing the key highlights and learnings from events like our Virtual Summits and webinars • Write and edit blog posts, articles, and emails that prime event attendees with quality content beforehand, and leverage the unique insights from our events to showcase Superside as experts and community leaders • Utilize a storytelling approach to make technical and complex information accessible and interesting to a broad audience. • Own the content and curation of the Creative Brief newsletter, by sharing content from our events and our community, and increasingly driving engagement from our ICP in our community newsletter • Collaborate with the marketing and creative teams to gather content ideas and ensure consistency in messaging and branding

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field • 3-5 years of experience in content creation, preferably in a B2B environment • Exceptional writing, editing, and storytelling skills with a keen eye for detail • Proven ability to create engaging and impactful content across various formats and channels • Experience in developing newsletters and gated materials • Strong project management skills with the ability to manage multiple projects simultaneously • Proficiency in content management systems, email marketing platforms, and social media tools • Excellent English verbal and written communication skills • Ability to work collaboratively in a fast-paced, cross-functional team environment • Passion for creativity and a keen interest in staying updated with industry trends and best practices • Preferably some experience in event marketing