Marketing Generalist

June 20

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Support-as-a-Service that helps companies scale faster by taking care of their customers’ needs.

Customer Service Outsourcing • Inbound Services • Online chat outsourcing • Back Office Support • 24/7 Support Outsourcing Services

1001 - 5000

💰 Venture Round on 2017-10

Description

• Develop and execute marketing strategies to attract and retain customers • Plan and deploy paid advertising campaigns on Google, Facebook, Instagram, LinkedIn, YouTube, Quora, and other platforms • Plan and deploy SEO/SEA campaigns • Work with B2B listing platforms such as Capterra, G2, GetApp, Software Advice, etc. to acquire users • Plan and deploy ABM campaigns • Work closely with the content manager to create valuable and engaging content • Set up omnichannel analytics to track key marketing and product metrics • Plan and execute successful communication campaigns through owned, paid, and shared media, including the product website, newsletter, social media, PR, and more • Plan and set up an email marketing strategy for the product, including technical letters, content, and marketing newsletters

Requirements

• Fluent communication skills in written and spoken English (at least C1) • Demonstrable experience in B2B (2+ years) • Demonstrable experience planning and running ABM campaigns • Experience with US and EU markets • Proven experience in identifying target audiences and creatively devising and leading cross-channel marketing campaigns that engage, educate, and motivate • Solid technical knowledge of analytics tools (e.g. Google Analytics, Hotjar, Tag Manager, Ads, Search Console) • Experience in setting up and optimizing PPC campaigns: Google Ads, LinkedIn Ads, Facebook Ads

Benefits

• Fully remote • Compensation in USD • Lots of interesting tasks and communication with the team • Bright corporate events • Creative team of professionals • Adequate, friendly management and no bureaucracy