Marketing Strategist

August 11

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Sword Health

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Sword Health is the world’s fastest growing virtual MSK care provider, on a mission to free two billion people from pain

Digital Health • medical devices • machine learning • Artificial Intelligence • physical therapy

201 - 500

Description

• Create integrated marketing campaigns leveraging client segmentation across Swords’ ecosystem of products to deliver against enrollment goals for a book of business. • Supervise the execution, monitoring and measurement of marketing campaigns and their success • Act as the central point of marketing contact both internally as well as externally with the client for collaboration, augmentation and execution of multi-product, multi-channel campaigns delivering a best-in-class experience to our key accounts at the member level. • Ensure campaign execution is flawless, adhering to Swords rigorous standards • Work cross functionally with growth, content and analytics partners to test, optimize, analyze and inform future campaign iterations. • Own a book of business of Swords’ key accounts responsible for driving a meaningful percentage of overall company revenue • Compile regular reports of campaign performance and results - sharing them both externally with clients and internally with campaign managers and operations partners to enhance future campaigns • Improve new campaigns using data and feedback from existing and previous projects • Partner with content and growth teams to strategize, test and iterate on campaign ideas to optimize existing campaigns, leveraging key learnings to bolster the entire book of business. • Leverage data to drive creative ideation, iteration and refinement of new content to increase member enrollments

Requirements

• 5+ years experience in a B2C enrollment marketing role in technology; digital healthcare and/or B2B2C experience is a plus (but not required). • Client facing experience, working collaboratively with key accounts to understand and define solutions for their unique populations • Management experience building a group of best-in-class growth marketers • Proven track record of user growth and engagement/retention. • Experience managing both internal and external cross functional partners to tight deadlines to ensure on time execution • Strategic mindset combined with ability to execute effectively. • Multi-dimensional with an ability to navigate conversations across a myriad of audiences including analytics, growth, content and client facing. • Creative/strategic thinker - constantly pushing boundaries and looking for new ways to open enrollment opportunities. • Data driven, with a strong knack for leveraging insights to inform and optimize campaigns. • A member-centric and growth-mindset with an ability to empathize with our patients and their challenges. • Ability to plan, organize, prioritize and execute multiple activities/projects simultaneously. • Ability to manage and report out topline/executive updates while getting one's hands dirty on day-to-day activities. • Collaborative with team members within & across US/international cities. • Experience and desire to work in a fast-moving high growth environment.