Synchrony
Synchrony is a financial services company that provides a variety of financing solutions for everyday purchases. They offer specialized healthcare financing through their CareCredit product, along with online savings and business financing options. Synchrony Bank serves as their banking division, enabling customers to manage their retail and healthcare financing needs efficiently.
Financial Services • consumer finance • payments • Promotional Financing • Installment Lending
Manager - Ad Ops Media Operations
March 4
Synchrony
Synchrony is a financial services company that provides a variety of financing solutions for everyday purchases. They offer specialized healthcare financing through their CareCredit product, along with online savings and business financing options. Synchrony Bank serves as their banking division, enabling customers to manage their retail and healthcare financing needs efficiently.
Financial Services • consumer finance • payments • Promotional Financing • Installment Lending
📋 Description
• Synchrony is continuing to build a world class Performance Media and Creative Organization • Our Ad Operations Team is focused on achieving growth by making data-driven decisions • This role is responsible for managing, maintaining, and pushing adoption of paid media operational processes • Essential Responsibilities include Intake, review, execute, and QA’ing various ad trafficking tasks • Oversee and execute end-to-end management of digital campaign and optimizations • Manage and monitor ad inventory, ensuring campaigns have sufficient budget, targeting, and inventory to meet goals • Execute quality assurance (QA) across campaigns pre and post launch to ensure flawless digital execution and to confirm compliance with regulatory needs
🎯 Requirements
• Bachelor's degree with 2+ years of Experience in computer science, Information Services, Information Technology or in lieu of a degree 4+ Years of Experience in Marketing • Minimum 2+ years of hands-on experience in ad operations – actively tagging, trafficking and executing within digital buying and campaign management tools at an agency/brand/publisher • Minimum 2+ Years of experience in BFSI sector • Solid knowledge in ad operations media landscape, specifically around site tagging framework, trafficking, creative ad formats, brand safety and associated technologies • Must have trafficked multi-channel digital campaigns within the Google Marketing Platform (CM360, DV360, GA360, Google Ads, YouTube), Facebook, Verification and Measurement Partners, such as DoubleVerify, Nielsen and Comscore • Understanding of the technical build of a digital campaign within a DSP (programmatic bidding structure, tagging, trafficking, deal creation, audience management etc.)
🏖️ Benefits
• Flexibility and Choice for all employees • Best-in-class employee benefits and programs that cater to work-life integration and overall well-being • Career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles
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