Lifecycle Marketing Manager
October 22
Description
• Tailscale is seeking an experienced and data-driven Lifecycle Marketing Manager with a passion for funnel analytics, compelling content, and both developer and decision-maker marketing. • You will build a Lifecycle Marketing program that serves both the sales and self-service acquisition funnels. • Ensure that prospects and customers are receiving the resources they need to be successful with Tailscale. • You will be designing, implementing, and optimizing programs across all segments and stages of the funnel, leveraging marketing automation techniques, user data, and creative content.
Requirements
• 5+ years of experience in a B2B lifecycle marketing role at a technology startup and a track record of driving conversion rate improvements. • Expert in marketing automation technology, preferably HubSpot. • Deep understanding of software development, including the ability to effectively communicate with developers, engineering leaders, product leaders and founders. • Strong analytical skills with the ability to work with data and make informed decisions. • Experience and passion for working cross-functionally within a go-to-market organization. • Excellent writing skills with the ability to create lifecycle content for review by SMEs. • Self-starter who can drive recommendations and decisions with minimal oversight. • Results-oriented with a collaborative and proactive mindset; customer-first mentality.
Benefits
• An inclusive, flexible environment where you can be your authentic self. • A competitive total compensation package. • Comprehensive group benefits with no waiting period. • All-remote with the opportunity to work from anywhere. • Connect with other Tailscalars IRL. • Support for your personal and professional development. • Paid time off and a healthy work-life integration. • A build-your-own home office setup. • Generous parental leave program from your first day.
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