Tala
Mobile Technology ā¢ Credit Scores ā¢ Financial Inclusion ā¢ Big Data ā¢ Economic Development
Senior User Acquisition Specialist
July 11
Tala
Mobile Technology ā¢ Credit Scores ā¢ Financial Inclusion ā¢ Big Data ā¢ Economic Development
Description
ā¢ Translate complex data into actionable insights, automate reporting, and build dashboards to track key performance metrics like CPA, ROAS, and LTV ā¢ Analyze market trends, competitor strategies, and consumer feedback to identify acquisition opportunities across various channels (e.g., Facebook Ads, Google Ads, organic search) ā¢ Optimize paid advertising campaigns towards clear ROAS targets, manage ad creatives briefing and rotation, track KPIs and collaborate with creative teams and agencies to drive user growth ā¢ Improve organic visibility through App Store optimizations and other initiatives ā¢ Support multiple time zones and countries with working hours from 2 pm - 10 pm CST. It requires an interest in global customer insights.
Requirements
ā¢ Strong analytical and problem-solving skills ā¢ Experience in SQL and data visualization tools like Looker ā¢ Experience with marketing analytical tools and MMPs such as Google Analytics and Adjust ā¢ Prior experience in managing paid marketing campaigns or building analytics solutions for marketing teams ā¢ Fluency in Spanish and English with excellent communication and collaboration skills ā¢ 3+ years of experience in data analytics and A/B testing ā¢ 3+ years of experience in user acquisition or digital marketing
Benefits
ā¢ Remote-first approach ā¢ Offices in Santa Monica, CA (HQ), Nairobi, Kenya, Mexico City, Mexico, Manila, the Philippines, and Bangalore, India ā¢ Missions of enabling financial agency for underbanked people worldwide
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