Senior User Acquisition Specialist

July 11

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Tala

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Mobile Technology • Credit Scores • Financial Inclusion • Big Data • Economic Development

501 - 1000

Description

• Translate complex data into actionable insights, automate reporting, and build dashboards to track key performance metrics like CPA, ROAS, and LTV • Analyze market trends, competitor strategies, and consumer feedback to identify acquisition opportunities across various channels (e.g., Facebook Ads, Google Ads, organic search) • Optimize paid advertising campaigns towards clear ROAS targets, manage ad creatives briefing and rotation, track KPIs and collaborate with creative teams and agencies to drive user growth • Improve organic visibility through App Store optimizations and other initiatives • Support multiple time zones and countries with working hours from 2 pm - 10 pm CST. It requires an interest in global customer insights.

Requirements

• Strong analytical and problem-solving skills • Experience in SQL and data visualization tools like Looker • Experience with marketing analytical tools and MMPs such as Google Analytics and Adjust • Prior experience in managing paid marketing campaigns or building analytics solutions for marketing teams • Fluency in Spanish and English with excellent communication and collaboration skills • 3+ years of experience in data analytics and A/B testing • 3+ years of experience in user acquisition or digital marketing

Benefits

• Remote-first approach • Offices in Santa Monica, CA (HQ), Nairobi, Kenya, Mexico City, Mexico, Manila, the Philippines, and Bangalore, India • Missions of enabling financial agency for underbanked people worldwide