Paid Media Specialist

5 days ago

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Logo of ISACA

ISACA

ISACA is a global association that focuses on empowering individuals and organizations to achieve business excellence through up-to-date education, training, and certification in cybersecurity, governance, and risk management. They offer various resources, professional development programs, and advocacy efforts to support professionals in the technology domain.

Global association • risk • governance • cybersecurity • IT audit

201 - 500 employees

Founded 1969

🔒 Cybersecurity

📚 Education

🤝 B2B

📋 Description

• This role is key role in managing and optimizing paid media campaigns across digital platforms such as Google Ads, Facebook Ads, LinkedIn, and other paid media channels. • You will execute hands-on paid media strategies, including campaign setup, audience targeting, performance optimization, and reporting. • Collaborating closely with our marketing and creative teams, you’ll help drive customer acquisition, boost brand awareness, and maximize return on ad spend (ROAS). • This role offers an exciting opportunity to build your expertise in digital advertising while contributing to impactful marketing campaigns.

🎯 Requirements

• Field of Study: Marketing, Business, Communications, or related field (or equivalent work experience) • Minimum Years of Experience Required: 1-3 years • Description of Minimum Experience Required: Experience with campaign management tools (e.g., Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager). • Preferred Field of Study: Marketing, Business, Communications, or related field (or equivalent work experience) • Preferred Years of Experience: 3+ • Description of Preferred Experience: Experience with programmatic ad buying, ABM platforms, Google Analytics 4, budget tracking • Strong knowledge of digital marketing concepts such as PPC, social media advertising, and remarketing/retargeting. • Experience with web analytics tools such as Google Analytics, Google Tag Manager, and UTM tracking.

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