Search Engine Marketing Specialist

9 hours ago

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Description

• Job Title: SEM - PPC Manager • Location: Remote • Type: Full-Time • We are seeking an SEM - PPC Manager with a real estate background to lead and manage paid search campaigns on Google Ads and Facebook Ads for real estate businesses. • This role involves planning, executing, and optimizing PPC campaigns to achieve high ROI, drive targeted traffic, and generate quality leads for real estate properties and services. • Responsibilities: Plan, create, and manage PPC campaigns across Google Ads and Facebook Ads, tailored to real estate businesses. • Conduct keyword research and ad copywriting with a focus on real estate terms and audience targeting. • Optimize landing pages and campaigns to improve conversion rates and lead generation for real estate listings. • Monitor and analyze campaign performance, making data-driven adjustments to improve lead generation for real estate clients. • Manage budgets effectively, ensuring ad spend is optimized for maximum ROI within the real estate market. • Stay up-to-date with PPC and SEM trends, particularly within the real estate sector, and adjust strategies accordingly. • Report on key performance metrics and provide insights on campaign effectiveness for real estate clients.

Requirements

• Proven experience as an SEM Manager or PPC Manager, with a background in real estate. • Hands-on experience with Google Ads and Facebook Ads, particularly in real estate. • Expertise in keyword research, bid management, and audience targeting for real estate businesses. • Strong analytical skills and proficiency with Google Analytics. • Ability to manage budgets and optimize ROI for real estate marketing.

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