Digital PR Specialist

August 29

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Talent Inc.

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Resume Writing • Job Search & Career Advice • LinkedIn Profile Rewrites • Cover Letter Writing • Executive Resumes

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Description

• Develop and implement outreach and digital PR strategies for the website. • Create digital PR and outreach campaigns with the goal of improving our online presence. • Conduct competitive analysis and research to identify new digital PR opportunities. • Come up with interesting, creative, and innovative ideas for the campaigns. • Outreach management: Create a rich media list by identifying relevant websites, news outlets, bloggers, and journalists. • Build outreach email templates, including follow-ups, to streamline the communication process. • Collaborate with the content team to create attractive content. • Track and report on digital PR campaigns and their impact on search rankings and traffic. • Work with other members of the SEO team to improve website ranking and visibility. • Use tools like Ahrefs, Google Search Console, Google Analytics, and others to measure effectiveness.

Requirements

• Minimum of 2 years of proven experience in a digital PR or outreach team. • English proficiency, both speaking and writing. • Proven experience with digital PR campaigns (you should be able to answer the following questions: name a successful campaign, type of strategy/outreach used, results, and impact). • Strong understanding of SEO best practices. • Excellent communication and negotiation skills. • Ability to analyze data and make data-driven decisions. • Proficiency with SEO tools such as Ahrefs, Google Search Console, Google Analytics, Pitchbox, etc. • Ability to work with cross-functional teams. • Networking skills. • Highly organized with strong project management skills. • Creative thinker with a problem-solving mindset.