Marketing Manager

2 days ago

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Description

• Develop and execute strategic marketing plans to achieve company objectives and drive business growth. • Conduct market research to identify target audiences, market trends, and competitive landscape. • Collaborate with cross-functional teams to define brand messaging, value propositions, and positioning. • Create compelling marketing content, including website copy, blog posts, case studies, and social media posts. • Oversee paid media campaigns across search and social. • Build and manage digital marketing campaigns across various channels such as social media, email, and search engines. • Generate content for all channels (static, graphics, banners, videos, TikTok, Reels). • Establish and maintain relationships with media outlets, industry influencers, and strategic partners. • Measure and analyze the performance of marketing initiatives using metrics and KPIs to optimize results. • Stay updated on emerging trends and best practices in marketing, technology, and the tech services industry.

Requirements

• Bachelor's degree in Marketing or related field. • Advanced degree or relevant certifications are a plus. • 5+ years experience in marketing roles, preferably in the technology sector or related industry. • Strong understanding of digital marketing principles and techniques, including SEO, SEM, PPC, and social media marketing. • Excellent written and verbal communication skills with the ability to craft compelling messaging and content. • Creative thinker with a strategic mindset and the ability to translate ideas into actionable plans. • Results-oriented with a track record of driving measurable outcomes and achieving targets. • Strong content background. • Ability to work independently as well as collaboratively in a fast-paced, dynamic environment. • Proficiency in marketing analytics tools and platforms (e.g., Google Analytics, HubSpot, SEMrush). • Experience working with design softwares to create content - graphics and videos (Canva, CapCut, Photoshop etc).