PPC Strategist

December 12, 2024

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Talent Sam

Talent Sam is a company that specializes in recruitment and HR services, focusing on providing highly-skilled, English-speaking talent from South Africa. They streamline the hiring process by vetting and sourcing candidates, handling employment contracts, and managing payroll, taxes, and compliance. Talent Sam acts as the employer of record, making international hiring simple and cost-effective. They cater to a variety of industries, including ecommerce, startups, marketing, sales, finance, and healthcare, ensuring fast turnaround and comprehensive management for their clients.

Recruitment • BPO • Offshore Staffing • Candidate Screening • Team Building

Description

• A PPC (Pay-Per-Click) Strategist is responsible for managing and optimizing paid online advertising campaigns to drive targeted traffic, increase conversions, and maximize return on investment (ROI) • Develop comprehensive PPC strategies aligned with business goals • Conduct market and competitor analysis to identify opportunities • Create, manage, and optimize PPC campaigns on platforms like Google Ads, Bing Ads, and social media (Facebook, Instagram, LinkedIn) • Develop ad copy, select keywords, and design ad creatives • Perform audience targeting and segmentation for better campaign focus • Perform in-depth keyword research to identify high-value search terms • Use tools like Google Keyword Planner, SEMrush, or Ahrefs for analysis • Monitor and analyze campaign performance, adjusting bids and budgets as necessary • Generate detailed reports on campaign performance • Conduct A/B testing on ad copy, landing pages, and other variables • Allocate and manage ad spend to ensure campaigns stay within budget • Collaborate with designers and developers to create high-converting landing pages • Keep up-to-date with the latest trends in PPC advertising • Provide regular updates and performance reviews to clients • Ensure all PPC campaigns comply with platform-specific guidelines and policies

Requirements

• 3+ years of PPC experience • Proven experience creating, managing and optimising Google Ads, Bing Ads, and social media (Facebook, Instagram, LinkedIn) campaigns • Excellent oral communications skills • Very strong written communication skills and email comms skills • Strong experience producing reports and explaining them to clients • Well-organised and efficient, good time management and prioritization skills • A strong understanding of all aspects of PPC and Paid Social including account set-up, management and reporting • Comfortable working independently and managing a portfolio of clients • Charismatic, approachable and warm manner - great with clients and colleagues

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December 12, 2024

Join our client to lead Amazon advertising strategy as Advertising Manager specializing in DSP and PPC. Drive growth and brand presence while working remotely.

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