PPC Strategist
2 days ago
Description
• A PPC (Pay-Per-Click) Strategist is responsible for managing and optimizing paid online advertising campaigns to drive targeted traffic, increase conversions, and maximize return on investment (ROI). • Develop comprehensive PPC strategies aligned with business goals. • Conduct market and competitor analysis to identify opportunities. • Establish KPIs and benchmarks for campaigns (e.g., CTR, CPC, CPA, ROAS). • Create, manage, and optimize PPC campaigns on platforms like Google Ads, Bing Ads, and social media (Facebook, Instagram, LinkedIn). • Develop ad copy, select keywords, and design ad creatives. • Perform audience targeting and segmentation for better campaign focus. • Perform in-depth keyword research to identify high-value search terms. • Monitor and analyze campaign performance, adjusting bids and budgets as necessary. • Generate detailed reports on campaign performance, providing insights and recommendations. • Conduct A/B testing on ad copy, landing pages, and other variables. • Optimize campaigns for higher click-through rates (CTR), lower cost-per-click (CPC), and better conversion rates. • Allocate and manage ad spend to ensure campaigns stay within budget. • Collaborate with designers and developers to create high-converting landing pages. • Stay up-to-date with the latest trends in PPC advertising, algorithm updates, and platform changes. • Provide regular updates and performance reviews to clients Account Owner. • Ensure all PPC campaigns comply with platform-specific guidelines and policies.
Requirements
• 3+ years of PPC experience • Proven experience creating, managing and optimising Google Ads, Bing Ads, and social media (Facebook, Instagram, LinkedIn) campaigns • Excellent oral communications skills • Very strong written communication skills and email comms skills • Strong experience producing reports and explaining them to clients • Well-organised and efficient, good time management and prioritization skills. • A strong understanding of all aspects of PPC and Paid Social including account set-up, management and reporting • Comfortable working independently and managing a portfolio of clients • Charismatic, approachable and warm manner - great with clients and colleagues
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