Paid Media Specialist

September 17

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Software Reviews • Demand Generation • Online Marketing • Content Syndication • B2B Lead Generation

201 - 500

Description

• Build ad campaigns across Google, Microsoft, Meta, LinkedIn and more. • Support expansion onto new ad channels. • Conduct keyword and audience research for campaign targeting. • Build audiences using a variety of first and third-party data sources & tools. • Configure end-to-end conversion and lead tracking using third-party integrations. • Initiate and manage creative requests to get ad assets from design team. • Query, manipulate and analyze data from multiple sources (Google Sheets, Looker Studio, Tableau). • Identify and suggest optimization opportunities based on performance data.

Requirements

• A paid media marketer with 2+ years of experience on paid search, paid social & paid display. • Experience building campaigns in Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and likely a few other ad platforms. • A solid understanding of ad platform metrics and what success looks like. • Data-driven and analytical, always challenging the status quo to drive better outcomes. • Can read and comprehend data, with the ability to synthesize and communicate key findings. • Capable of managing multiple projects and deadlines concurrently. • Can learn new tools & interfaces quickly. • Technical & creative curiosity fueling your drive to become a better marketer. • Effectively collaborates with various teams across the organization (creative, social, email, marketing ops, BI, engineering, & SEO). • Complete command of the English language (speaking and writing). • Must have a working laptop/pc and internet with back-up connection. • Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward.

Benefits

• No perks or benefits included with this role.