Tekton Labs
Tekton Labs is a product development company that provides comprehensive services ranging from product strategy and experience design to product development and agile team integration. The company specializes in creating custom solutions that enhance efficiency across various industries, including finance, healthcare, and energy. With a focus on user-centric design and innovative technology, Tekton Labs aims to deliver high-quality, digital products that inspire and transform businesses. They offer expertise in UX/UI design, agile team augmentation, and strategic consulting, ensuring tailored development solutions that align with clients' operational needs and cultural values.
Software Development • Mobile Apps • Web Based Systems • Agile and Scrum Processes • Open Source Customization
Senior Salesforce Marketing and Data Cloud Developer
February 28
Tekton Labs
Tekton Labs is a product development company that provides comprehensive services ranging from product strategy and experience design to product development and agile team integration. The company specializes in creating custom solutions that enhance efficiency across various industries, including finance, healthcare, and energy. With a focus on user-centric design and innovative technology, Tekton Labs aims to deliver high-quality, digital products that inspire and transform businesses. They offer expertise in UX/UI design, agile team augmentation, and strategic consulting, ensuring tailored development solutions that align with clients' operational needs and cultural values.
Software Development • Mobile Apps • Web Based Systems • Agile and Scrum Processes • Open Source Customization
📋 Description
• Design, develop, and deploy multi-channel marketing automation campaigns using Journey Builder, Email Studio, Mobile Studio, and Advertising Studio • Implement AMPscript, SSJS (Server-Side JavaScript), and SQL for advanced personalization and data-driven email campaigns • Create and manage Data Extensions, ensuring proper data structuring for segmentation and personalization • Develop and maintain custom APIs to integrate Salesforce Marketing Cloud with external platforms • Configure and optimize Salesforce Data Cloud (formerly CDP) for real-time customer segmentation and activation • Implement data ingestion pipelines and ensure seamless integration between Marketing Cloud, Sales Cloud, and external data sources • Leverage Data Cloud for predictive analytics, audience segmentation, and personalized marketing strategies • Build and optimize SQL queries within Automation Studio for segmentation, data manipulation, and ETL processes • Develop custom scripts and integrations for enhanced Marketing Cloud functionality • Monitor campaign performance, deliverability, and engagement metrics, providing insights and recommendations for optimization • Ensure compliance with GDPR, CCPA, CAN-SPAM, and other data protection regulations • Implement security best practices for data management and customer identity resolution • Collaborate with marketing, IT, and data teams to ensure best practices in campaign execution and customer data usage
🎯 Requirements
• 3+ years of hands-on experience in Salesforce Marketing Cloud development • Strong expertise in SQL, AMPscript, SSJS, and API integrations (REST/SOAP) • Experience with Salesforce Data Cloud (CDP) and its integration with Marketing Cloud and external data sources • Familiarity with Data Extensions, Contact Builder, and Audience Segmentation in SFMC • Proficiency in Marketing Cloud APIs, Data Cloud connectors, and ETL processes • Understanding of customer lifecycle marketing, personalization, and campaign analytics • Experience with CDP platforms, data enrichment, and predictive analytics
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