Testlio
software testing • quality assurance • mobile app testing • Usability Testing • Functional Testing
Solutions Marketing Manager
November 27
Testlio
software testing • quality assurance • mobile app testing • Usability Testing • Functional Testing
Description
• Shape the positioning, messaging, and go-to-market strategies for our quality management solutions. • Develop an ideal customer profile for all our solutions. • Develop and refine positioning, value propositions, and messaging to align with ideal customer profiles and target customer segments. • Create content for sales enablement, media, and prospective customers on Testlio offerings and platform components. • Conduct thorough market research to understand customer needs, the competitive landscape, and emerging trends in the procurement industry. • Monitor competitor activities and develop strategies to differentiate our solutions. Issue regular communications to the organization to help us understand and win against the competition. • Ensure consistency of messaging across all channels and touchpoints. • Gather and analyze customer feedback to shape value proposition development and enhance marketing initiatives. • Develop customer stories and case studies to demonstrate the value of our solutions in real-world applications.
Requirements
• 5+ years experience in B2B solutions marketing, preferably in a startup or fast-paced environment that includes managed services offerings. • Experience developing solutions and company messaging, including different variations of messaging for different audiences. • Proven track record of developing and executing successful go-to-market strategies. • Excellent written and verbal communication skills, with the ability to translate technical concepts into clear, compelling messages. • Expertise in crafting stories and supporting these with visual communication via presentations and other marketing artifacts. • Experience with market research, competitive analysis, and customer segmentation. • Ability to work collaboratively across teams and manage multiple projects simultaneously. • Eagerness to take ownership and ability to thrive in a fast-paced, remote environment.
Benefits
• A true sense of belonging: the TestLion Pride is a global community of like-minded people who live Testlio’s six values every day. • Freedom to roam: Testlio is a global company that embraces flexibility while setting standards to help you succeed in a remote environment by having clear expectations for working hours and communication. We honor national holidays in your home nation and provide a generous number of days off, including personal wellness days. • Winning business: Testlio is growing, profitable, and cash-strong. We are leading our industry with exceptional clients who provide us with a high NPS score and a 4.7 rating on G2. Our business model is global, enterprise, and subscription-based, with 85%+ of our revenue recurring. Several of our largest clients have been with us for 7+ years, and many spend $500K+/year with Testlio. • Great culture: Testlio’s is female-founded and is 46% women. Our purpose, vision, and values help drive positive mindsets and behaviors. People like working with each other and love the global scale of the company. We move fast and empower people on the frontlines to make decisions and own initiatives. • Investment in you: Testlio is a global company, and we’ve created a few benefits that are available regardless of location. In addition to the paid time off mentioned above, you can reimburse up to $300/yr for learning; you will receive stock options and an equipment policy, with Testlio contributing to the bulk of the cost with regular equipment update intervals.
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