Senior Data Analyst

3 days ago

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TheAppLabb

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Mobile App UX & UI Design • Mobile App Development • Mobile App Product Development • Mobile App Strategy

201 - 500 employees

🤖 Artificial Intelligence

🤝 B2B

☁️ SaaS

Description

• Drive analytics projects related to customer segmentation, campaign performance, and email marketing effectiveness. • Develop automated performance reports and dashboards in tools like Tableau, PowerBI, Sigma. • Build and maintain monthly reports on customer health metrics, email file health, consent hygiene, and acquisition trends. • Conduct segmentation analyses to identify high-priority customer cohorts for targeted engagement. • Provide actionable insights to optimize CRM and email marketing strategies. • Collaborate with marketing teams to develop data-driven use cases for personalized customer engagement. • Maintain and ensure the accuracy and quality of all data insights and deliverables. • Proven ability to generate actionable insights and drive business outcomes through data analysis. • Knowledge of data privacy regulations (e.g., GDPR, CCPA) and their impact on customer data practices. • Strong verbal and written communication skills, with the ability to present technical findings to non-technical stakeholders.

Requirements

• Bachelor’s degree in Marketing, Data Science, Mathematics, Statistics, or a related field. • 6+ years in data analytics or a related field, with proven experience analyzing customer behavior and segmentation.