Basic Barista is an Australian company that specializes in retailing coffee equipment and accessories for home brewing enthusiasts. They offer a wide range of products including pour-over gear, espresso machines, grinders, coffee beans, and various coffee brewing tools. With a focus on quality and customer satisfaction, Basic Barista provides resources and support for consumers looking to enhance their coffee-making skills.
coffee β’ coffee gear β’ brewing equipment β’ ecommerce
April 11
Basic Barista is an Australian company that specializes in retailing coffee equipment and accessories for home brewing enthusiasts. They offer a wide range of products including pour-over gear, espresso machines, grinders, coffee beans, and various coffee brewing tools. With a focus on quality and customer satisfaction, Basic Barista provides resources and support for consumers looking to enhance their coffee-making skills.
coffee β’ coffee gear β’ brewing equipment β’ ecommerce
β’ SEO Lead responsible for organic growth strategy. β’ Increase visibility in search engines and drive qualified organic traffic. β’ Improve user experience across content and product pages. β’ Execute comprehensive SEO strategy to drive traffic and conversions. β’ Conduct keyword research for high-impact opportunities. β’ Optimize on-page SEO and technical efforts with engineering. β’ Develop link-building strategy and relationships with relevant websites. β’ Collaborate with content team for SEO best practices.
β’ 4+ years of hands-on SEO experience in a fast-paced e-commerce or DTC environment. β’ Proven success with building and executing link acquisition strategies. β’ Deep understanding of technical SEO, content strategy, on-page and off-page optimization. β’ Proficiency with SEO and analytics tools (e.g., Ahrefs, Screaming Frog, GA4, GSC, SEMrush). β’ Strong analytical skills and experience using data to inform decisions. β’ Experience collaborating with cross-functional teams (content, dev, UX, marketing). β’ Familiarity with Shopify or similar e-commerce platforms is a plus. β’ Excellent written and verbal communication skills in English.
β’ Opportunity to make a direct impact on a growing global e-commerce brand. β’ Remote role with flexible hours and a collaborative international team. β’ Goal-driven culture with autonomy, creativity, and growth opportunities. β’ Work with passionate coffee experts and marketers in a niche youll love.
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