Basic Barista
Basic Barista is an Australian company that specializes in retailing coffee equipment and accessories for home brewing enthusiasts. They offer a wide range of products including pour-over gear, espresso machines, grinders, coffee beans, and various coffee brewing tools. With a focus on quality and customer satisfaction, Basic Barista provides resources and support for consumers looking to enhance their coffee-making skills.
coffee • coffee gear • brewing equipment • ecommerce
SEO Lead
April 10
Basic Barista
Basic Barista is an Australian company that specializes in retailing coffee equipment and accessories for home brewing enthusiasts. They offer a wide range of products including pour-over gear, espresso machines, grinders, coffee beans, and various coffee brewing tools. With a focus on quality and customer satisfaction, Basic Barista provides resources and support for consumers looking to enhance their coffee-making skills.
coffee • coffee gear • brewing equipment • ecommerce
📋 Description
• Looking for an experienced and analytical SEO Lead to own our organic growth strategy. • Increase Pro Coffee Gear’s visibility in search engines, driving qualified organic traffic. • Improve user experience across content and product pages with SEO expertise. • Develop and execute a comprehensive SEO strategy to drive organic traffic and improve rankings. • Conduct keyword research, optimize on-page SEO and own technical SEO efforts. • Develop a scalable link-building strategy to grow domain authority and rankings. • Collaborate with content team to embed SEO best practices into all editorial content.
🎯 Requirements
• 4+ years of hands-on SEO experience in a fast-paced e-commerce or DTC environment. • Proven success with building and executing link acquisition strategies. • Deep understanding of technical SEO, content strategy, on-page and off-page optimization. • Proficiency with SEO and analytics tools (e.g., Ahrefs, Screaming Frog, GA4, GSC, SEMrush). • Strong analytical skills and experience using data to inform decisions. • Experience collaborating with cross-functional teams (content, dev, UX, marketing). • Familiarity with Shopify or similar e-commerce platforms is a plus. • Excellent written and verbal communication skills in English.
🏖️ Benefits
• Opportunity to make a direct impact on a growing global e-commerce brand. • Remote role with flexible hours and a collaborative international team. • Goal-driven culture with autonomy, creativity, and growth opportunities. • Work with passionate coffee experts and marketers in a niche you'll love.
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