College Marketing Representative
June 29
Description
• Organically create awareness of The Orchard’s artists by liaising with and building relationships with influencers in your markets such as: your college radio station, DJs, student organizations, college newspaper and local sites to exploit all opportunities for exposure such as reviews, radio plays, interviews, listening events, and more • Maintain a local social media presence that promotes the artists you’ll be working with, utilizing a mix of digital assets that are supplied to you and creating your own content to support The Orchard’s artists • Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus • Research appropriate online sites, forums, and networks for the key 18-24yr old demographic for each artist • Research & attend local and campus events that will best facilitate the promotion of our artists • Attend our artists’ shows to hand out promotional tools and get feedback from fans • Submit a detailed report on your marketing successes and initiatives for each campaign you run
Requirements
• You are an Undergraduate Student currently enrolled in a 4 year university in the Miami area with a minimum of 2 years left prior to graduation • You have an understanding of social media marketing, you stay current on trends, and you have an active presence creating content on TikTok, Instagram, and X • You have a passion for music, an understanding of how your peers discover and consume music, and a deep interest in music business & marketing • You are able to manage your own hours and be accountable for the work assigned to you • You have strong communication skills and and are comfortable with public speaking and presenting your ideas • You have availability of 20 hours per week • You’re well-written, well-spoken, a team player, and an excellent communicator • You live within 30 minutes of Miami and have transportation methods • You have a flexible schedule for team conference calls and tour coverage
Benefits
• You will gain real world music industry experience that will be a great addition to your resume • You have the opportunity to express your creativity through your locally run social channels, in our team brainstorms, and in your concert/album reviews • You’ll have access to inside information that will improve your marketing outreach • You’ll receive free ticket(s) into our artists’ shows & possible meet and greet passes • You’ll build valuable relationships within your local music industry + many more!
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