Marketing Data Analyst

October 25

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Therabody

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Training • Recovery • Sports Science • Injury Prevention • Athletic Performance

501 - 1000

💰 $165M Private Equity Round on 2022-09

Description

• Therabody® is the wellness tech leader inspiring movement through innovative wellness products. • Seeking a Marketing Data Analyst to optimize digital marketing strategies and drive e-commerce success. • Responsible for monitoring, analyzing, and deriving insights to improve digital channel performance. • Expert in website analytics and customer data for better user experience and retention.

Requirements

• 5+ years of experience in an analytics capacity with a focus on marketing & ecommerce analytics, business and consumer insights, and KPI reporting. Previous experience with consumer electronics or medical devices products is a plus • Willing to occasionally work US hours • Extensive experience with website tagging, digital analytics tools and data reporting • Proficiency in tools such as Google Analytics 4, Google Tag Manager, and Adobe Analytics • Experience with analytics concepts such as multi-touch attribution, lifetime value and customer segmentation modeling • Experience with A/B testing, test design, and optimization tools such as Google Optimize, VWO, Optimizely, Test & Target, etc. • Familiarity with data visualization tools such as Power BI, Tableau, or Looker and building out self-service dashboards • Experience with data platforms such as CDPs and DMPs is required • Familiarity with complex data analysis, cluster analyses, and managing large data sets • Able to partner well with a cross-functional teams and present findings in a meaningful way