Global Strategic Marketing Manager

Yesterday

🇺🇸 United States – Remote

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

🦀 Maryland – Remote

Although this job is listed in Maryland, this company may be open to hiring remote in other states.

+3 more states

🏄 California – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote

💵 $93.8k - $137.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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Thermo Fisher Scientific

WebsiteLinkedInAll Job Openings

Analytical Instruments • Laboratory Supply Chain Programs and eCommerce • Laboratory Equipment • Lab Services • Specialty Diagnostics

10,000+ employees

Founded 1956

🧬 Biotechnology

💊 Pharmaceuticals

🔬 Science

Description

• Lead development and implantation of marketing strategy, plans, and campaigns for the Global Business Unit • Act as a liaison between Product Management and global strategic marketing • Lead and track campaign execution from start to finish • Ensure a customer centric strategy aligns with the overall marketing strategy and campaign goals • Establish, evaluate, and optimize against monthly marketing performance indicators aligned with business objectives • Collaborate with Divisional Marketing, Regional Marketing, and outside agencies to develop campaigns, digital promotional assets, and educational materials • Responsible for development and execution of content and editorial calendars for campaigns and programs • Lead joint partner marketing plan development in collaboration with the License partner business unit team • Lead the development of customer-centric value proposition, personas, and messaging • Plan and coordinate global and regional BU marketing budgets • Collaborate with eMarketing team on digital marketing planning and execution • Work with sales enablement team on sales tool strategy and deployment

Requirements

• Bachelor's degree required, preferably in Biology, Biochemistry, Medicine, Marketing, Advertising, or related fields • 5+ yrs experience working within In-vitro Diagnostics, Toxicology, Quality Control, and/or Biomarkers preferred • Experience with campaign development, reporting and analyzing the marketing funnel to identify gaps in assets or content • Prior remote experience preferred • Effective communicator with excellent oral and written presentation skills • Strong project management skills and attention to detail • Proficiency in English. Additional language skills strongly preferred (Chinese, German, French, Spanish, or Italian) • Ability to multi-task and prioritize projects in a dynamic, fast-paced environment • Ability to understand and articulate complex scientific literature and clinical data • Outcome oriented and a strong desire to measure the success of initiatives • Proficient in Microsoft programs: PowerPoint, Excel, PowerBI, etc.

Benefits

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs • Employee assistance and family support programs, including commuter benefits and tuition reimbursement • At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy • Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan • Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount