Marketing Analytics Specialist

14 hours ago

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Thermo Fisher Scientific

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Analytical Instruments • Laboratory Supply Chain Programs and eCommerce • Laboratory Equipment • Lab Services • Specialty Diagnostics

10,000+ employees

Founded 1956

🧬 Biotechnology

💊 Pharmaceuticals

🔬 Science

Description

• Marketing Analytics Specialist will play a significant role in both strategic projects and daily operations. • Responsible for managing and supporting marketing performance reporting while ensuring data compliance, health, and flow of data. • Build, maintain, and lead aspects of regular marketing performance, budget tracking, and marketing assets. • Streamline and automate data management and tracking processes across functions to improve efficiency. • Present actionable insights and recommendations to the marketing organization. • Work with a sophisticated and dynamic marketing organization. • Train the marketing organization on Dashboard use, supporting the development of a data-driven culture. • Support the development and implementation of models to measure the return on investment in marketing efforts.

Requirements

• Degree in an analytical field (Maths, Economics, Computing, Statistics etc.) • Equivalent education and experience in database management and analytics • Demonstrated ability in marketing analytics, digital marketing, and business intelligence reporting • Sophisticated knowledge and experience of Power BI and/or Tableau • Salesforce (SFDC), Adobe, Excel tools • Experienced with reporting packages • Comfortable in manipulating and integrating large data sets • Critical thinking skills • Ability to visualize metrics to clearly communicate key insights • Ability to present executive summaries of practical insights and recommendations to team members and leadership teams • Validated project management and interpersonal abilities • Strong social skills • Experience in taking care of multiple and diverse internal collaborators • Interacting with business and technology partners across organization • English verbal and written proficiency