Regional Marketing Manager
April 25
Description
• Act as a consultant to retail dealers regarding lead generation, lead management and customer loyalty • Support the network in achieving conquest brand standards, notably compliant and effective execution of experiential, digital and social activity • Prioritise time to support all partners whilst focusing on dealers who require assistance in planning marketing activity • Work collaboratively with other RMM regions to drive a consistent regional experience across the UK and share / harness best practice • Develop strong relationships with dealers, agency and manufacturer colleagues through face-to-face site visits and regular online interactions • Work with Sales and After Sales field-team colleagues to ensure relevant requirements are understood and agreed • Continually demonstrate understanding of the automotive industry and dealer networks • Use tools to offer insight and solutions to current challenges • Identify and support any new starters within the network to provide inductions to the brand and marketing support • Understand business challenges and opportunities and advise dealers on marketing solutions across Retail/Fleet/After Sales/Used Car/Motability/Accessories.
Requirements
• Significant experience in a similar field-based marketing role (client or agency-side) • Strong interpersonal and organisational skills • Dynamic and inspire confidence in the dealer network and senior management • Comprehensive and demonstrable knowledge of the full marketing mix, notably digital and social platforms • Understanding of data, reporting (strong excel ability) and how to measure marketing effectiveness • Adept at building and maintaining strong client and colleague relationships that engender trust and add value • Strong presentation, written and verbal communication skills • Problem solver with excellent people management skills • Sense of gravitas and a sensitivity to the politics surrounding dealer and manufacturer issues • Understanding of the automotive industry is advantageous.
Benefits
• 25 days holiday (increasing year on year to max 30days) • Christmas Closure, Birthday Day and Volunteer Day • Flexible Bank holidays • Flexible Hybrid working • Pension, Life Assurance, Eye Tests, Flu Jabs • Flexible Hybrid working, • Purchase Holiday, Taste Card • Cycle to work and Electric Car Scheme, Work Abroad
Apply NowSimilar Jobs
October 19, 2021
The Arctic Wolf Media
2 - 10
Creative marketing designer to enhance branding for Flick's marketing platform.