Senior Associate - Paid Media

February 20

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Logo of Toast

Toast

Toast is a technology company that specializes in providing integrated software and hardware solutions for the restaurant industry. Their offerings include a comprehensive restaurant management platform that features point of sale (POS) systems, payment processing, online ordering, payroll management, and various operational tools designed to streamline restaurant operations. Toast's platform is tailored to meet the needs of diverse restaurant types, including quick service, full service, fast casual, fine dining, cafes, and food trucks. They also provide resources like industry insights and educational materials to support restaurant success.

Android Software • Point of Sale Software • Restaurant Technology • Fintech • SaaS

1001 - 5000 employees

Founded 2013

☁️ SaaS

🤝 B2B

📋 Description

• Own the strategy, optimization, and implementation of Toast’s Retail paid media campaigns, including SEM, Paid Social, Review Sites, and Affiliates • Collaborate with a team of media buyers to run efficient acquisition campaigns across various paid media channels and markets • Show the business “what good looks like”: Build the strategic roadmap for new growth marketing tactics that can diversify and expand Toast’s acquisition channels • Own Retail paid media reporting and analytics to identify areas of opportunity quickly and secure further investment • Build the roadmap to optimize and test world-class copy, creative, user journeys and audience segmentation; work cross functionally with creative and web teams to execute campaigns • Own the execution of high profile, executive-level sponsored, tests to optimize for conversion and drive scale • Partner across Marketing and Sales to elevate the reach of product and content launches and optimize programs for conversion • Manage budgets, billing, and vendor relationship across multiple publishers and markets

🎯 Requirements

• Experience working in fast paced marketing or advertising roles with a performance marketing focus • Ability to tell the business “what good looks like” and collaborate with cross-functional teams to establish aggressive goals focused on growth • Deep, hands-on experience managing campaigns across a range of media platforms like Google Ads, Facebook, etc. • Strong analytical skills and ability to use data to optimize day-to-day funnel performance • Ability to bring structure and process to initiatives and anticipate dependencies • Experience working collaboratively with teams across different time zones • Managing campaigns across different regions / markets is a plus • Media agency experience a plus

🏖️ Benefits

• Competitive compensation and benefits programs • Cash compensation (overtime, bonus/commissions if eligible) • Equity and benefits

Apply Now

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