Topfoxx
Topfoxx is a fashion brand specializing in high-quality sunglasses and accessories. They offer a diverse range of sunglasses styles including aviators, oversized, cat eye, and more, with features like polarization and blue light protection. Topfoxx is committed to sustainability, offering products made from plant-based materials and providing eco-friendly options to customers globally. The company offers free shipping on orders over specific amounts and a range of reviews that highlight the quality and style of their products.
Digital Marketing Manager
November 10, 2024
🗽 New York – Remote
💵 $45k - $90k / year
⏰ Full Time
🟢 Junior
🟡 Mid-level
🌐 Digital Marketing
🚫👨🎓 No degree required
Topfoxx
Topfoxx is a fashion brand specializing in high-quality sunglasses and accessories. They offer a diverse range of sunglasses styles including aviators, oversized, cat eye, and more, with features like polarization and blue light protection. Topfoxx is committed to sustainability, offering products made from plant-based materials and providing eco-friendly options to customers globally. The company offers free shipping on orders over specific amounts and a range of reviews that highlight the quality and style of their products.
📋 Description
• We are seeking a Digital Marketing Manager for our E-commerce brand. • An entrepreneurial spirit & growth hacker, who can help spearhead high level marketing strategies in all revenue channels. • Fit in with our happy, passionate, creative and high performing team. • Your main responsibility is the high level growth & performance of all revenue channels. • Work with the CEO to set up/tracking metrics, strategy and execution for all revenue channels. • Direct creative team & launch paid media campaigns, including new up and coming paid media platforms. • Create weekly & monthly performance reports for all revenue channels and share optimization & strategy feedback with CEO & team lead.
🎯 Requirements
• All around 2+ years in digital marketing, paid media or ecommerce with a proven track record. • 2+ years experience with AdWords, Facebook Ad Manager, Google Analytics, Google Tag Manager, Google Search Console. • Experience using google analytics to give strategy feedback for different sales channels. • Highly motivated self-starter who is a creative thinker with out-of-the-box growth strategies and a strong work ethic. • Experience with a fast paced environment. • Can multitask and oversee multiple projects, changing directions on the fly with a positive, can do attitude. • Strong organizational skills, who helps improve operations & processes to make workflow more streamlined for their department. • Strong copywriting skills, can communicate a brand's voice through humour, cleverness that builds brand value and drives conversions. • Understanding of Marketing funnel & customer journey from awareness to purchasing, by POV of customer, pain points and finding growth opportunities. • Preferred experience with email marketing & SMS - Mailchimp or Klaviyo a plus
🏖️ Benefits
• Paid Time Off • Uncapped Performance Bonuses • Free daily amenities; Tea, Coffee & Coco • Ability to occasionally work remotely • Slightly flexible schedule • Open to providing medical insurance benefits
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