Paid Search Analyst

3 days ago

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Townsquare Ignite

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Programmatic • Hyper-Local Mobile • Audience Targeting • Search

10,000+

Description

• The Paid Search Analyst will work directly with the Media Buying and Account Management teams to support the Ignite team with tasks related to the setting up of all digital campaigns in the various DSPs and Platforms that we work with. • Responsible for keyword/audience research inclusive of estimator builds, campaign set-up, trafficking of creative • Owns day-to-day campaign launches on paid search and social platforms • In charge of pacing documents, updating and sending out daily • Manage day-to-day trafficking of digital ad campaigns across multiple platforms such as Facebook, Instagram, AdWords, Matchcraft, and others • Know and follow the business rules per platform • Creative testing and troubleshooting • Pixel building and troubleshooting • Proactively alert Account Management of any inconsistencies or issues with each campaign • Assist the Media Buying team in implementing campaign optimizations • Possess strong communication and analytical skills • Timely delivery of all tasks

Requirements

• Bachelor’s degree in Advertising, Marketing, Business, Statistics, Finance, or Economics preferred • At least 6 months experience in the digital media industry preferred • Experience working within Facebook or Google is preferred but not a requirement • Superior time management and organizational skills as well as the capacity to manage multiple projects with tight deadlines • Understanding of the digital media industry • Above-average problem-solving skills and troubleshooting • Excellent interpersonal and communication skills • Self-motivated with the ability to work in both a team environment and independently • Must be proficient, intermediate level, with Excel, PowerPoint, Word

Benefits

• Competitive base plus bonus plan • 3 Weeks PTO • 9 Paid Holidays (Two personal/floating Holidays) • Health, Dental, Vision • 401(K) • Company provided laptop • Continuous training opportunities • Fully remote opportunity • Unlimited Growth Potential - Ignite is one of our fastest growing divisions and we only promote from within!