Growth Marketing Manager - Retention
December 5
Description
• Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors. • Focus on using data-driven strategies to scale their businesses. • Establish a comprehensive returning customer journey with a focus on retention opportunities. • Optimize communication and tactics through Paid Media, E-mail, SMS, and Push Notifications. • Enhance retention levels by utilizing data and insights, while improving key metrics such as Customer Lifetime Value (LTV), Repurchase Rates, Net Promoter Score (NPS), and purchase frequency.
Requirements
• Experience in CRM and Retention departments, showcasing strong expertise in customer segmentation and direct marketing channels. • Proven experience with Marketing and CRM platforms or campaign managers for operating owned channels such as email marketing and SMS. • Familiarity with push notifications is a valuable plus. • Previous experience leading squads or multidisciplinary teams, including collaboration with creative teams to align messaging and strategy effectively. • Demonstrated ability to work closely with data scientists to analyze daily conversion and retention metrics, using insights to refine campaigns and drive results.
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