Senior Marketing Specialist, Portfolio Management

5 days ago

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Transamerica

WebsiteLinkedInAll Job Openings

Insurance • Investments • Retirement

5001 - 10000 employees

Founded 1904

💸 Finance

Description

• The Senior Marketing Specialist will be responsible for key functions across the CX & Marketing portfolio • Project manage marketing requests that are channel-agnostic • Act as project management overflow for production • Responsibilities may evolve as the Portfolio Management team takes on additional responsibilities • Manage digital and promotional activities related to strategy, execution and reporting • Execute campaigns to drive growth strategies for assigned products and channels • Partner with Sales, Marketing, and Product to kick off assigned projects • Support Portfolio Management efforts including forecasting and prioritization • Report on productivity, priorities, issues, and opportunities for improvement • Ensure adherence to established processes and workflows related to end-to-end campaign strategy • Collaborate with cross-functional leaders and teams to ensure delivery of superior customer service

Requirements

• Bachelor’s degree in marketing, business, communications, or equivalent experience • Five years of experience in marketing communications, digital marketing or project management • Experience developing and executing digital campaigns, marketing programs and complex projects • Thorough understanding of traditional and digital platforms • Technical acumen to design campaigns that optimize the use of marketing platforms • Creative thinker • Excellent communication and relationship building skills • Organizational skills and the ability to manage multiple projects in a fast-paced environment • Preferred Qualifications: • Experience with Adobe Workfront • Experience with change management • Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront • Financial services industry experience

Benefits

• Competitive Pay • Bonus for Eligible Employees • Benefits Package • Pension Plan • 401k Match • Employee Stock Purchase Plan • Tuition Reimbursement • Disability Insurance • Medical Insurance • Dental Insurance • Vision Insurance • Employee Discounts • Career Training & Development Opportunities • Health and Work/Life Balance Benefits • Paid Time Off starting at 160 hours annually for employees in their first year of service. • Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays). • Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars • Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child. • Adoption Assistance • Employee Assistance Program • College Coach Program • Back-Up Care Program • PTO for Volunteer Hours • Employee Matching Gifts Program • Employee Resource Groups • Inclusion and Diversity Programs • Employee Recognition Program • Referral Bonus Programs