Search Engine Optimization Manager

September 20

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Virtual Reality • Workforce Development • Software Development • Job Training • Education

51 - 200

Description

• Develop and implement comprehensive SEO strategies to boost organic search rankings and drive qualified traffic and leads. • Conduct thorough keyword research to identify opportunities for content optimization, new content creation and trends in the industry. • Ideate and optimize website content, including landing pages, blog posts, and product pages, based on targeted keywords and best practices. • Execute SEO tasks such as updating Title Tags, Meta Descriptions, Headings, Internal Linking, Alt Attributes, fixing broken links, correcting 301 links, finding canonical issues and more. • Identify and address technical SEO issues, including site speed, mobile responsiveness, crawl errors, and duplicate content. • Develop and implement effective link-building strategies to enhance domain authority. • Basic WordPress development tasks, such as creating landing pages or blog posts. • Find opportunities to continually test and iterate on landing page templates, modules and content to improve both user experience (e.g. conversion, bounce) and SERP performance (e.g. CTR, rankings). • Collaborate with content creators, web developers, and other marketing team members to ensure SEO best practices are implemented. • Monitor and analyze website performance using SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, etc.) • Stay current with the latest SEO trends, algorithm updates, technologies and best practices to ensure compliance and maximum effectiveness.

Requirements

• 5+ years of experience in SEO, with a proven track record of improving organic search performance. • Excellent knowledge and experience of SEO best practices and search engine algorithms and ranking factors. • Experience setting and delivering against measurable SEO metrics. • Strong knowledge of tools such as SEMRush, Google Analytics4, Google Search Console, and Google Tag Manager (certifications are a plus). • Excellent analytical skills with the ability to interpret data and make data-driven decisions. • Ability to prioritize effectively and manage competing priorities to deliver and drive results. • A passion for digital marketing and self-motivated in following the latest developments in the SEO industry. • Excellent interpersonal and collaborative skills with ability to build strong working relationships. • WordPress experience. Create posts, pages, and update important SEO elements. • Familiarity with HTML, CSS, and JavaScript as they relate to SEO. • Experience in B2B marketing is highly preferred.