Tried and True Media
Performance marketing agency that specializes in customer acquisition for companies in the Health and Wellness space. TNT has generated over a billion dollars in sales for its select number of boutique clients. TNT's approach is not only traffic-focused but also funnel development and data focused so that we can maximize the profit for our customers.
LTV Model • Funnel • Customer Acquisition • Ad Creation • Analytics
11 - 50 employees
Fractional CFO
February 6
Tried and True Media
Performance marketing agency that specializes in customer acquisition for companies in the Health and Wellness space. TNT has generated over a billion dollars in sales for its select number of boutique clients. TNT's approach is not only traffic-focused but also funnel development and data focused so that we can maximize the profit for our customers.
LTV Model • Funnel • Customer Acquisition • Ad Creation • Analytics
11 - 50 employees
📋 Description
• Partner with the CEO and other leaders, providing strategic financial guidance to support the company's rapid growth trajectory • Develop and implement financial systems and controls • Oversee budgeting, forecasting, and financial reporting processes • Monitor and analyze key performance indicators across client portfolios • Raise debt from lenders to help with acquisitions • Complete financial modelling with regard to Leverage BuyOuts (LBOs) • Analyze client campaign performance metrics and ROI • Optimize financial operations for our media buying and creative services • Support pricing strategies for our core service offerings including PPC Management, Site Testing, and Video Ad Creative • Manage relationships with financial partners and stakeholders • Ensure compliance with financial regulations across international operations
🎯 Requirements
• Proven experience as a CFO or VP of Finance ideally within a high-growth environment • Previous experience in digital marketing, advertising, or SaaS companies, with a strong understanding of company metrics and KPIs • Comprehensive knowledge of FP&A and GAAP accounting, with proven success in leading budgeting and forecasting • Familiarity with M&A activities, including pre-transaction analysis and post-transaction financial integration • Experience with ERP Platforms and other financial tools • The ability to drive strategic financial decisions and clearly communicate complex financial data to non-financial stakeholders • Data-driven decision-making mindset, with expertise in financial modeling and analysis • A "big picture" perspective, well versed in implementing and maintaining effective accounting controls and systems • Ability to analyze existing operations and recommend and implement both revised and new policies, procedures, and systems • Experience with international business operations
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