Principal Email Marketing Manager

July 13

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1001 - 5000

💰 $300M Post-IPO Equity on 2021-03

Description

• Responsible for the development and deployment of lifecycle trigger automations, adhoc promotions and engagement campaigns to ensure the business is positioned to drive long-term customer engagement and retention. • Work cross-functionally with product, product marketing and sales to translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic (sometimes pulled from other tools), and dynamic content requirements • Demonstrated success creating marketing campaigns with expertise using Marketo including building nurture programs, smart-list development, setup, testing, launching, and scoring of campaigns & programs • Drive A/B testing methodology in partnership with internal stakeholders to improve email effectiveness. • Work with copywriters and designers to create compelling email content • Writing engaging ad copy for email campaigns when copywriting resources are not available • Build analytics and reporting framework. Understand how to gather insights from program performance data and develop recommendations to drive measurable improvement in results and identify new opportunities. • Knowledge about email compliance (CAN-SPAM, GDPR, CASL) • SQL experience is a plus • Knowledge of velocity scripting and custom objects is a plus.

Requirements

• 5+ years’ experience in email marketing, lifecycle marketing at a B2B brand • Knowledge of the latest B2B CRM practices from both a commercial and regulatory perspective • Experience using Canva • Experience with Excel and Big Query • Brings a vivid sense of curiosity and creativity that helps drive projects forward • Relentlessly curious and analytical. You rigorously question and test your own and others’ assumptions, supported by data • An excellent communicator - both verbally, in writing and visually. • A terrific collaborator, able to partner effectively across teams with a broad range of skill sets and experience to arrive at the best solutions • Has the interpersonal and communication skills to successfully manage stakeholders • Avid learner who takes it upon him/her/themself to get smart on new topics, systems, and markets • You are an expert project manager and never miss a detail • Interested in joining a high-performing team with a supportive and inclusive culture • Has demonstrated capacity to initiate and drive growth strategies and innovation • Thrives in a fast-paced environment and demonstrates the ability to work independently with minimal supervision.

Benefits

• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary, annual bonus, and equity. • “Work your way” with flexibility to suit your lifestyle. Viator takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like. • Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work. • Donation matching. Give back? Give more! We match qualifying charitable donations annually. • Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs. • Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you. • Travel perks. We believe that travel is employee development, so we provide discounts and more. • Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges. • Health benefits. We offer great coverage and competitive premiums.