Regional Marketing Lead - APAC

2 days ago

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TRM Labs

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Anti-money laundering • Blockchain analysis • Transaction monitoring • Crypto compliance • Blockchain forensics

51 - 200

💰 $70M Series B on 2022-11

Description

• TRM is on a mission to build a safer financial system for billions of people. We deliver a blockchain intelligence data platform to financial institutions, crypto companies, and governments to fight cryptocurrency fraud and financial crime. • The Marketing team at TRM drives revenue growth by optimizing the GTM funnel through strategies like corporate marketing, content marketing, sales enablement, and customer training. As the Regional Marketing Lead in APAC, you’ll partner with Sales to understand market dynamics and build targeted, multi-channel marketing programs to hit revenue goals.

Requirements

• At least 5 - 8 years experience in Regional, ABM, Field or related marketing roles for B2B organizations • Marketing experience to customers in government, financial institutions/fintech space or related sectors • Proven track record building and executing a marketing strategy for the APAC region, pubsec a big plus • Experience developing and localizing marketing plans at the regional or country level in the APAC region • Experience with running various events (hosted and sponsored), including conferences and customer-focused events across the APAC region • Strong writing and communication skills - we’re looking for someone who has experience in editing and writing customer-facing content • Ability to operate autonomously and with out-of-region resources • You are based and eligible for employment in Singapore • Speaking English is mandatory, and one of Mandarin, Cantonese, Japanese, Korean would be a big plus